Kara Perez — February 20, 2018 — February 20, 2018 TeroVesalainen / Pixabay Influencer marketing is a million dollar industry today, and a key part of any company’s marketing strategy. If you’re a small business owner or an influencer in any capacity, the opportunities to create partnerships with brands are everywhere. Your social media and … Continue reading 3 Questions to Ask Before You Work With Brands
Daily Archives: March 3, 2018
YouTube’s New Monetization Policy
Ben Nelson — February 20, 2018 — February 20, 2018 YouTube recently announced changes to its monetization program, the YouTube Partner Program. This recent change has driven the YouTube community into a frenzy. Why? Read on. New Monetization Rule The new policy states that small channels will no longer be able to monetize their videos … Continue reading YouTube’s New Monetization Policy
Why hacking social media algorithms is a losing strategy
Shortcuts to social media success may be tempting, but columnist Mark Traphagen explains why they’re not the best way to proceed. Mark Traphagen on February 20, 2018 We human beings love shortcuts. From the time our distant ancestors began to walk upright, hacking was our way of life. If a Neanderthal hunter could find … Continue reading Why hacking social media algorithms is a losing strategy
A Behind the Scenes Look at Web Design for B2B Companies
Kara Jensen — February 20, 2018 Follow @BopDesignSD — February 20, 2018 When you hire an agency to design and build a website for your B2B firm, a lot happens behind the scenes that you may not realize. Designing a B2B website from start to finish involves many specialized team members and can take hundreds … Continue reading A Behind the Scenes Look at Web Design for B2B Companies
What’s the State of Your Digital Media Team?
Shawna Lent — February 20, 2018 — February 20, 2018 Nearly 90% of agencies and 81% of marketers plan to expand their programmatic buying capabilities in 2018. Bringing this expertise in-house allows digital media teams to unify their data, their teams, and their buying, giving them a better handle on the complexities and, ultimately, … Continue reading What’s the State of Your Digital Media Team?
Three ways retailers can deliver meaningful 1:1 shopping experiences amidst the retail apocalypse through AI marketing
You don’t have to be Amazon, Facebook or Google to turn insights into actions. If you were paying attention, 2017 might have seemed like the year that industry pundits’ predictions about the death of retail finally came to fruition. The traditional Main Street took some major blows last year. Shopping mall mainstays like Wet … Continue reading Three ways retailers can deliver meaningful 1:1 shopping experiences amidst the retail apocalypse through AI marketing
Have a Website? You Need a Privacy Policy. Here’s Why
KeriLynn Engel — February 19, 2018 — February 19, 2018 Earning an income from your blog is a much easier venture than starting a traditional business and you don’t have to check zoning laws or apply for building permits. However, that doesn’t mean there aren’t legal requirements you need to comply with. One of the … Continue reading Have a Website? You Need a Privacy Policy. Here’s Why
The 4 Critical Roles of Social Media in Demand Generation Marketing
Hannah Swanson — February 19, 2018 — February 19, 2018 geralt / Pixabay Social media still matters as a discovery tool for B2B decision-makers, so it should certainly matter to demand marketers. Research by CMI and SmartBrief found that social is a huge part of both how B2B buyers engage with brands, and how marketing … Continue reading The 4 Critical Roles of Social Media in Demand Generation Marketing
Digital Advertising Still Growing A Market For Data
Digital Advertising Still Growing A Market For Data by Laurie Sullivan @lauriesullivan, (February 20, 2018) The United States is forecast to remain the world’s largest data market in 2018, spending more than $11.4 billion, up from $8.8 billion in 2017. The OnAudience.com report estimates the global data market will grow from $9.7 billion in 2016 … Continue reading Digital Advertising Still Growing A Market For Data
9 Instagram Analytics Tools That Will Level Up Your Marketing Game
Allie Decker — February 19, 2018 — February 19, 2018 Great marketing extends beyond creating and sharing content – and great marketers take it a step further to ensure their strategy is working. They do this (in part) through Instagram analytics tools. Let me guess. You’ve asked yourself the following questions multiple times: Are any … Continue reading 9 Instagram Analytics Tools That Will Level Up Your Marketing Game