Datacrushers Debuts Email Automation Tool by Ray Schultz , February 14, 2018 Datacrushers, the provider of an AI- and machine learning-driven revenue recovery platform, has launched an email marketing automation suite for online retailers. The service is designed to help clients combine all their ecommerce marketing and revenue discovery features in one platform, states James … Continue reading Datacrushers Debuts Email Automation Tool
Daily Archives: March 1, 2018
5 Signs Your Invoice Won’t Get Paid on Time
Renzo Costarella — February 18, 2018 — February 18, 2018 rawpixel / Pixabay Getting paid as a small business owner can be a bittersweet experience. While it does, in fact, represent payday, it’s not always easy to track down payments from clients. In fact, it’s estimated that about 16% of all work small business owners … Continue reading 5 Signs Your Invoice Won’t Get Paid on Time
How Facebook Ads Deep Targeting Helps You Reach A Specific Audience
Nick Leffler — February 18, 2018 Follow @exprance — February 18, 2018 Part of what makes Facebook such a powerful advertising network is that you can target such a specific group. Facebook ads deep targeting helps you reach your specific audience. If you use the right combination of audience demographics, interests, and behaviors you can … Continue reading How Facebook Ads Deep Targeting Helps You Reach A Specific Audience
How to Validate a Great Person from Their LinkedIn Profile
James Potter — February 18, 2018 Follow @thelinkedinman — February 18, 2018 Free-Photos / Pixabay As LinkedIn is the biggest ‘list’ of professionals on the planet with over 540 million users around the world it can be a great resource to find the people you need in your business – but how can you tell … Continue reading How to Validate a Great Person from Their LinkedIn Profile
3 Reasons Why Facebook Video Ads Are Better Than TV
Brett Loney — February 18, 2018 — February 18, 2018 FirmBee / Pixabay It takes a significant investment of time and capital to plan, produce, and distribute TV commercials. On Facebook, the only real barrier to entry is testing video ads and acting on the lessons learned. Additionally, the feedback loop and audience insights available … Continue reading 3 Reasons Why Facebook Video Ads Are Better Than TV
Managing Projects Over Managing Time
John Rampton — February 18, 2018 — February 18, 2018 JESHOOTS / Pixabay No matter how hard you may try, you can’t control time — but you can manage it a little better. Time passes whether you like it or not. Instead, when we discuss time management, we’re really talking about how we can make … Continue reading Managing Projects Over Managing Time
What is a Keyword Ontology?
James Mathewson — February 16, 2018 — February 16, 2018 StartupStockPhotos / Pixabay A keyword ontology is a knowledge graph describing relationships between the keywords your target audiences frequently use in search queries and the products and services you sell. It can include other relationships as well, such as taxonomies, information architectures, social listening queries, … Continue reading What is a Keyword Ontology?
Digital Advertising Trends
Digital Advertising Trends by Jack Loechner , Staff Writer @mp_research, February 15, 2018 The digital advertising industry shows few signs of slowing down, according to a paper by Brian Finnerty for MarinSoftware, presenting Industry Data and the Marin Advertising Index, representing billions of dollars of annual ad spend on the Marin platform. The report speaks … Continue reading Digital Advertising Trends
Making the Most of Facebook Live for Your Business
Susan Friesen — February 16, 2018 Follow @eVisionMedia — February 16, 2018 5 Steps to Getting Great Results with Your Live Broadcasts Facebook Live is a free streaming tool you can use to boost your business. But before you dive in there are some key factors to take into consideration to avoid risking losing your … Continue reading Making the Most of Facebook Live for Your Business
How We Did It: Amp Up Your Video Production Webinar
James Hamar — February 16, 2018 — February 16, 2018 A few weeks ago, we hosted a video webinar outlining areas of focus to keep in mind when building an in-house video production capability. When we first created the presentation, we wanted to keep the technical elements simple. In order to do that, the team … Continue reading How We Did It: Amp Up Your Video Production Webinar