Contributor EJ McGowan shares what roadblocks email marketers are hitting and offers suggestions to improve content, integrate with other channels and keep ahead of legal problems. EJ McGowan on February 16, 2018 The start of a new year is the perfect time to reflect on last year’s campaigns and set achievable goals for the … Continue reading The challenges email marketers face in 2018 and how to overcome them
Daily Archives: February 27, 2018
What to Watch Out For: Content Marketing Trends in 2018 [Infographic]
Jomer Gregorio — February 16, 2018 Follow @JomerGregorio — February 16, 2018 As most digital marketing aficionado would say: “Content marketing is the future of marketing”. Indeed, this strategy has become an essential component of most marketing plans, particularly for small and medium-sized businesses. The reason why content marketing is so popular among SMBs is … Continue reading What to Watch Out For: Content Marketing Trends in 2018 [Infographic]
Is Your Email Marketing Practices GDPR-Compliant?
Kevin George — February 15, 2018 Follow @imkevin_monk — February 15, 2018 Summary: With almost the deadline for implementing GDPR closing in, marketers are having mixed reactions about it. In this article, the Monks shine some light on the benefits of being GDPR-compliant and the steps email marketers need to take in order to be … Continue reading Is Your Email Marketing Practices GDPR-Compliant?
Conversion Rate Optimization Is Not A Long-term Strategy For More Customers or Sales
Markus Linder — February 16, 2018 Follow @markuslinder — February 16, 2018 Conversion rate is traditionally accepted as a crucial measure when analyzing the success of an e-commerce site. And, as such, organizations dedicate lots of time and resources to optimizing conversion. With executives understanding that a good customer experience can have a major impact … Continue reading Conversion Rate Optimization Is Not A Long-term Strategy For More Customers or Sales
SEO: Top Global Domains
SEO: Top Global Domains by Laurie Sullivan , Staff Writer @lauriesullivan, (February 16, 2018) Compiled from analysis of 10 national Google indexes, Wikipedia.org took the overall ranking for the most visible website in Google search results based on a study released this week. In fact, Wikipedia is the most visible in eight out of 10 … Continue reading SEO: Top Global Domains
Improve Your Cash Flow With Inventory Management
Michael Ugino — February 15, 2018 — February 15, 2018 Growing an online business is incredibly difficult without healthy cash flow. If customers / sales channels are slow to pay, a seller can’t pay their suppliers and employees. Without paying suppliers and employees, there’s no inventory and no people to operate the business. A business … Continue reading Improve Your Cash Flow With Inventory Management
After Its Latest Advergeddon, Should Businesses Still Use YouTube?
Richard Bayston — February 15, 2018 Follow @rbcopywriting — February 15, 2018 YouTube’s relationship with its advertisers has had a rough year. In March of 2017, news broke that YouTube was hemorrhaging ad spend as businesses rushed to disassociate themselves from extremist content. Verizon, AT&T, Johnson and Johnson and Loreal were among the brands that … Continue reading After Its Latest Advergeddon, Should Businesses Still Use YouTube?
4 Ways To Stay Motivated When You’re Afraid You Won’t Make Quota
Dusti Arab — February 15, 2018 — February 15, 2018 When you’re in the business of turning a No into a Yes, it’s an uphill battle making sure you’re staying on top of your quota (and your attitude) in the face of what can feel like daunting circumstances. And this month, you’ve been watching your … Continue reading 4 Ways To Stay Motivated When You’re Afraid You Won’t Make Quota
Are You Ready To Start A Business?
Samantha Martin — February 15, 2018 Follow @Socially_Sam — February 15, 2018 Hindsight is a wonderful thing. Most people when they start a business make a million and one mistakes before they get into their groove and find out what works well for them. So here’s the thing. You will never be 100% ready to … Continue reading Are You Ready To Start A Business?
4 Reasons Why It’s Important to Attend Industry Events
Amanda Abella — February 15, 2018 — February 15, 2018 geralt / Pixabay I am often told that I am out socializing…a lot. While it may look like fun and games on Instagram, the truth is there’s a reason I attend so many industry events. Quite frankly, they lead to more money. Just recently, I’ve … Continue reading 4 Reasons Why It’s Important to Attend Industry Events