Daily Archives: February 27, 2018

The challenges email marketers face in 2018 and how to overcome them

Contributor EJ McGowan shares what roadblocks email marketers are hitting and offers suggestions to improve content, integrate with other channels and keep ahead of legal problems. EJ McGowan on February 16, 2018   The start of a new year is the perfect time to reflect on last year’s campaigns and set achievable goals for the … Continue reading The challenges email marketers face in 2018 and how to overcome them

What to Watch Out For: Content Marketing Trends in 2018 [Infographic]

Jomer Gregorio — February 16, 2018 Follow @JomerGregorio — February 16, 2018 As most digital marketing aficionado would say: “Content marketing is the future of marketing”. Indeed, this strategy has become an essential component of most marketing plans, particularly for small and medium-sized businesses. The reason why content marketing is so popular among SMBs is … Continue reading What to Watch Out For: Content Marketing Trends in 2018 [Infographic]

Conversion Rate Optimization Is Not A Long-term Strategy For More Customers or Sales

Markus Linder — February 16, 2018 Follow @markuslinder — February 16, 2018 Conversion rate is traditionally accepted as a crucial measure when analyzing the success of an e-commerce site. And, as such, organizations dedicate lots of time and resources to optimizing conversion. With executives understanding that a good customer experience can have a major impact … Continue reading Conversion Rate Optimization Is Not A Long-term Strategy For More Customers or Sales

SEO: Top Global Domains

SEO: Top Global Domains by Laurie Sullivan , Staff Writer @lauriesullivan, (February 16, 2018) Compiled from analysis of 10 national Google indexes, Wikipedia.org took the overall ranking for the most visible website in Google search results based on a study released this week. In fact, Wikipedia is the most visible in eight out of 10 … Continue reading SEO: Top Global Domains

After Its Latest Advergeddon, Should Businesses Still Use YouTube?

Richard Bayston — February 15, 2018 Follow @rbcopywriting — February 15, 2018 YouTube’s relationship with its advertisers has had a rough year. In March of 2017, news broke that YouTube was hemorrhaging ad spend as businesses rushed to disassociate themselves from extremist content. Verizon, AT&T, Johnson and Johnson and Loreal were among the brands that … Continue reading After Its Latest Advergeddon, Should Businesses Still Use YouTube?