Dave Brock — February 15, 2018 Follow @davidabrock — February 15, 2018 MemoryCatcher / Pixabay Every once in a while, someone asks me, “When is it right to challenge?” At first the question bothered me, my knee jerk reaction was, “We should be challenging our customers 100% of the time.” Then I realized may have … Continue reading To Challenge Or Not To Challenge
Scott Gillum — February 15, 2018 Follow @sgillum — February 15, 2018 In the 90s, casual Fridays brought about the slow death of formal business attire in the office place. In the new millennium, mobile devices effectively eliminated the “9 to 5” workday and erased the line between personal and professional. Now, the “Gig Economy” … Continue reading Death of the “Company Man”
Francesca Cruz — February 15, 2018 — February 15, 2018 Over a year ago, TapInfluence partnered with Altimeter group to publish the results of an industry-leading influencer survey. In that time, influencer marketing has grown rapidly to become a multi-billion dollar digital channel. It’s important for marketing agencies, influencer networks and platforms like TapInfluence to … Continue reading Social Networks that Embrace Creators Are Winning, and Why Blogs Aren’t Going Anywhere
Contributor Pratik Dholakiya takes on the role of marketing myth-buster to debunk 7 e-commerce clichés and shed light on the truth about what works and what doesn’t. Pratik Dholakiya on February 15, 2018 Even the smartest marketer can make a terrible marketing decision if that decision is based on an outright falsehood. Myths about … Continue reading Busting e-commerce myths that lead to bad marketing decisions
Hannah Swanson — February 15, 2018 — February 15, 2018 If customer acquisition were always easy, business would be a cakewalk. If acquiring new customers were simple, there would be no books, conferences or the need for B2B marketing organizations to develop a defined strategy. However, managing the costs and methods for customer acquisition and … Continue reading The 11 Common Symptoms of a Sick Customer Acquisition Strategy
Robert Woo — February 15, 2018 — February 15, 2018 Affiliate Marketing works. Not only is there plenty of data showing the high ROI of this marketing channel, we work first-hand with thousands of businesses that thrive on affiliate marketing. If it didn’t work, the industry overall wouldn’t be growing to nearly $ 7 billion … Continue reading 3 Reasons Your Affiliate Marketing Isn’t Working
Aidan Cole — February 14, 2018 Follow @aidanjcole — February 14, 2018 Finding new leads for your business takes up a lot of time; almost all of it, in fact. According to Investopedia, a sales lead is “a prospective consumer of a product or service, created when an individual or business shows interest and provides … Continue reading Finding New Leads For Your Business
Don’t Send Customers Packing, Start Anticipating Wanderlust by Jennifer Rignani , Columnist, February 14, 2018 People have high expectations of the customer experience. To say UX and content must be attuned to our every whim is an understatement. So why do so many brands get it wrong? Well, they’re not anticipating the needs of the … Continue reading Don’t Send Customers Packing, Start Anticipating Wanderlust
Jonny Butler — February 14, 2018 Follow @j2thesb — February 14, 2018 Marketing personalization isn’t personal and it never has been. It involves segmenting audiences through demographic, behavioral or affinity data and broadcasting messages relevant to these smaller segments and their actions. It’s not one-to-one, reactive or real-time. But Facebook Messenger is changing this. Facebook … Continue reading Facebook Messenger, Chatbots and The Personalization Opportunity
Brian Appleton — February 14, 2018 Follow @BArailrunner — February 14, 2018 SEO and link building strategies go hand in hand. One can’t be nearly as effective without the other. In case you’re not familiar, link building is the practice of getting websites and publications to link to your website pages and content. These types … Continue reading 4 Link Building Strategy Tips that Will Boost Your Website Authority
