Evelyn Timson — February 12, 2018 Follow @Aspect_FandV — February 12, 2018 It’s all too easy for perfectly well made branded video content to get lost and overlooked amongst the 100 hours of video uploaded to YouTube every minute (we’re not exaggerating here either – that’s over 100 minutes every second!). As managing director of … Continue reading How to Seed Video Content
Tahir Akbar — February 12, 2018 Follow @tahirakbr — February 12, 2018 Think for a moment; can you ignore social media in today’s marketing? Of course not. Nobody can afford to lose a borderless market that is bigger than China and India combined. Owing to the same, companies are enthusiastically investing resources in social media … Continue reading 5 Best Practices for Effective Social Media Marketing in 2018
IAB Steps Up To Educate Industry On Programmatic Advertising by Laurie Sullivan @lauriesullivan, February 7, 2018 The Interactive Advertising Bureau (IAB) on Wednesday will announce the launch of a training course for digital media buyers and sellers seeking expertise in programmatic advertising technology. The lack of expertise in the field of programmatic advertising, as well … Continue reading IAB Steps Up To Educate Industry On Programmatic Advertising
Dan Swift — February 8, 2018 Follow @danjswift — February 8, 2018 Many people join LinkedIn to get a job or to change jobs. They upload their resume or CV proudly boasting about their professional accomplishments in an attempt to appeal to recruiters and hiring managers. Others join, then do little more, presenting an empty … Continue reading Your LinkedIn Profile: Resume or Your Professional Reputation?
Rudly Raphael — February 11, 2018 — February 11, 2018 Hermann / Pixabay It’s not breaking news that the way we conduct market research is changing. The research industry is evolving with technological advances such as mobile phones, which allow you to conduct panel research and collect data easier and faster than the traditional landline … Continue reading Panel Research: Why It Matters
John Nemo — February 8, 2018 Follow @JohnNemoPR — February 8, 2018 It’s easy to make and (thankfully) easy enough to avoid. Discover what it is and make sure you’re not guilty of this LinkedIn-related faux pas. It drives me bananas when I see huge brands and individuals marketing on LinkedIn like it’s 1984 instead … Continue reading Are You Making This Conversion-Killing Mistake on LinkedIn?
William Harris — February 11, 2018 Follow @wmharris101 — February 11, 2018 When you get into the business of selling products online, you have to expect that you’re likely going to experience both busy seasons and slow seasons throughout the year. Sales activity rarely remains constant for ecommerce businesses of all sizes, and this is … Continue reading How to Boost Ecommerce Sales During Slow Seasons
Angela Hausman, PhD — February 9, 2018 Follow @MarketingLetter — February 9, 2018 The infographic below is based on LinkedIn’s report of the marketing team of the future and highlights to changing landscape of digital marketing. Will the future for digital marketing look like the one we see today? If not, how will that future … Continue reading There is No Future for Digital Marketing
Hellen Oti — February 8, 2018 Follow @hellenoti — February 8, 2018 In today’s digitally driven marketing world, it is essential to create an integrated marketing approach that utilizes all relevant marketing channels. Thinking of getting started with SEM? Here are few simple SEM tips to help you with your navigation. Search Engine Marketing (SEM), … Continue reading 7 Simple SEM Tips to Help You Get Started
Natalie Eisele — February 9, 2018 Follow @WorkingEvolved — February 9, 2018 mohamed_hassan / Pixabay With over half a billion users reported at the end of last year, it’s no surprise that LinkedIn, now owned by Microsoft, is the leading social media platform for the professional world. Even just a few years ago, the features … Continue reading Encouraging Your Team to Be Active on LinkedIn Helps Your Company