Daily Archives: February 22, 2018

How to Seed Video Content

Evelyn Timson — February 12, 2018 Follow @Aspect_FandV — February 12, 2018 It’s all too easy for perfectly well made branded video content to get lost and overlooked amongst the 100 hours of video uploaded to YouTube every minute (we’re not exaggerating here either – that’s over 100 minutes every second!). As managing director of … Continue reading How to Seed Video Content

5 Best Practices for Effective Social Media Marketing in 2018

Tahir Akbar — February 12, 2018 Follow @tahirakbr — February 12, 2018 Think for a moment; can you ignore social media in today’s marketing? Of course not. Nobody can afford to lose a borderless market that is bigger than China and India combined. Owing to the same, companies are enthusiastically investing resources in social media … Continue reading 5 Best Practices for Effective Social Media Marketing in 2018

IAB Steps Up To Educate Industry On Programmatic Advertising

IAB Steps Up To Educate Industry On Programmatic Advertising by Laurie Sullivan @lauriesullivan, February 7, 2018 The Interactive Advertising Bureau (IAB) on Wednesday will announce the launch of a training course for digital media buyers and sellers seeking expertise in programmatic advertising technology. The lack of expertise in the field of programmatic advertising, as well … Continue reading IAB Steps Up To Educate Industry On Programmatic Advertising