Daily Archives: February 21, 2018

Going beyond Super Bowl engagement metrics to find what consumers really think

Advertisers need to consider consumer sentiment for a more complete assessment of ad performance. Robin Kurzer on February 9, 2018  Viewers no longer just watch the Super Bowl. They interact with the big game much the way they interact with all television — with their fingers flying on social media. And besides their armchair quarterback … Continue reading Going beyond Super Bowl engagement metrics to find what consumers really think

How to respond when customers get sour on social media

Contributor Jay Baer offers a five-point solution for dealing with customer complaints in social media. Jay Baer on February 9, 2018   In today’s “always on” digital landscape, responsiveness is the name of the game for customer service. People are flocking to the platforms where they know they’ll be heard and, more importantly, where they … Continue reading How to respond when customers get sour on social media

Spotting Fake Social Media Profiles Is An Important Skill For Any Business Owner [Infographic]

Brian Wallace — February 9, 2018 Follow @nowsourcing — February 9, 2018 Fake social media profiles can be a serious problem for your business. Have you ever had a bad review on Facebook and wondered where this person had come from or if there had been some sort of vendetta behind it? Oftentimes when there … Continue reading Spotting Fake Social Media Profiles Is An Important Skill For Any Business Owner [Infographic]

Does trust matter more than growth? Salesforce’s Benioff thinks so.

In this age of diminishing trust, contributor Joe Hyland argues it’s time for marketing leaders to shift their emphasis. Joe Hyland on February 9, 2018   I don’t think it’s an exaggeration to say that for those of us marketing, selling or consuming SaaS technology (i.e., just about everyone), Salesforce founder Marc Benioff is a … Continue reading Does trust matter more than growth? Salesforce’s Benioff thinks so.