By Victoria Klochkova February 9th, 2018 Today’s knowledge economy and accentuation of how important lifelong learning is have interesting implications for businesses – in terms of both possibilities and challenges. On the one hand, both you and the employees of your business certainly have the kind of knowledge about the industry you work in that is … Continue reading Capitalizing on Marketing Knowledge: How to Monetize Your Expertise
Daily Archives: February 20, 2018
5 Ways B2B SaaS Companies Can Use Triggered Emails
Katie Sweet — February 9, 2018 Follow @misskatiehrdy — February 9, 2018 Email personalization isn’t new to most digital marketers — many have been personalizing their emails for years. In fact, we found that email remains the most personalized channel. However, we often find that many marketers who personalize their emails are only using basic … Continue reading 5 Ways B2B SaaS Companies Can Use Triggered Emails
5 Pricing Strategies Every Amazon Seller Needs to Know
Chris Dunne — February 9, 2018 Follow @FeedbackExpress — February 9, 2018 Once you’ve found the perfect product to sell on Amazon, you need a solid pricing strategy and if you have enough products, a repricing tool to keep your prices competitive and ensure you make a profit. There are many factors to consider when … Continue reading 5 Pricing Strategies Every Amazon Seller Needs to Know
Bing Brings Sentiment Analysis, Multiple Perspectives To Search Queries
Bing Brings Sentiment Analysis, Multiple Perspectives To Search Queries by Laurie Sullivan , Staff Writer @lauriesullivan, February 8, 2018 In one of the most important steps that will give marketers greater understanding of intent in search queries, Microsoft Bing integrated technology sometimes referred to as sentiment analysis, which will provide the ability to understand the … Continue reading Bing Brings Sentiment Analysis, Multiple Perspectives To Search Queries
5 Simple Steps to Maximize the Results From Your Email Campaign
Rae Steinbach — February 8, 2018 — February 8, 2018 Email marketing can be one of the best tools for connecting with customers, increasing engagement, and building brand loyalty. A 2017 survey from the Direct Marketing Association showed that the average return on investment for email marketing is about $ 30 for every $ 1 … Continue reading 5 Simple Steps to Maximize the Results From Your Email Campaign
How to Gamify Referral with the “Scoreboard Email”
Chris Duskin — February 8, 2018 — February 8, 2018 When a customer gives you their email address, it’s an invitation into a space where they spend a lot of time. You get the invite because you’ve made a connection and piqued the interest of your customers. That’s why your customers decide they want to … Continue reading How to Gamify Referral with the “Scoreboard Email”
Marketers have one main question to answer when it comes to AR
And its answer can determine if the tech endures — or is a flash-in-the-pan. Barry Levine on February 8, 2018 RedBubble AR app Here’s the key question marketers face when it comes to augmented reality (AR): What kind of reality wants to be augmented, and why? Certainly, there are many ways in which reality … Continue reading Marketers have one main question to answer when it comes to AR
How to Implement Artificial Intelligence Into Your SEO Strategy
Abhishek Shah — February 8, 2018 — February 8, 2018 Artificial Intelligence or AI. What comes to your mind when you hear these words. A robot with a human face or a terminator. But we’re not talking about them here. We’re talking about super intelligent algorithms. There are three different classifications of artificial intelligence: Artificial … Continue reading How to Implement Artificial Intelligence Into Your SEO Strategy
Everything a CMO needs to know about video marketing in 2018
Contributor Allen Martinez provides an overview of the why and how of video marketing, including an important primer on how you can get started. Allen Martinez on February 8, 2018 When’s the last time you were choked up by an AdWords sentence? In 2018, text is easy to skim right over, thanks to the … Continue reading Everything a CMO needs to know about video marketing in 2018
When Your Business Takes Off: Tips for a Fast Growing Company
Eyal Lifshitz — February 8, 2018 Follow @eyallifs — February 8, 2018 Mediamodifier / Pixabay The months, even years, after launching a small business can be uneven, unpredictable and slow. But that could change — fast. Suddenly, you have more customers, more demand, more revenue. Your business is taking off. This is great news, of … Continue reading When Your Business Takes Off: Tips for a Fast Growing Company