Daily Archives: February 20, 2018

Capitalizing on Marketing Knowledge: How to Monetize Your Expertise

By Victoria Klochkova February 9th, 2018 Today’s knowledge economy and accentuation of how important lifelong learning is have interesting implications for businesses – in terms of both possibilities and challenges. On the one hand, both you and the employees of your business certainly have the kind of knowledge about the industry you work in that is … Continue reading Capitalizing on Marketing Knowledge: How to Monetize Your Expertise

Bing Brings Sentiment Analysis, Multiple Perspectives To Search Queries

Bing Brings Sentiment Analysis, Multiple Perspectives To Search Queries by Laurie Sullivan , Staff Writer @lauriesullivan, February 8, 2018 In one of the most important steps that will give marketers greater understanding of intent in search queries, Microsoft Bing integrated technology sometimes referred to as sentiment analysis, which will provide the ability to understand the … Continue reading Bing Brings Sentiment Analysis, Multiple Perspectives To Search Queries

5 Simple Steps to Maximize the Results From Your Email Campaign

Rae Steinbach — February 8, 2018 — February 8, 2018 Email marketing can be one of the best tools for connecting with customers, increasing engagement, and building brand loyalty. A 2017 survey from the Direct Marketing Association showed that the average return on investment for email marketing is about $ 30 for every $ 1 … Continue reading 5 Simple Steps to Maximize the Results From Your Email Campaign

How to Implement Artificial Intelligence Into Your SEO Strategy

Abhishek Shah — February 8, 2018 — February 8, 2018 Artificial Intelligence or AI. What comes to your mind when you hear these words. A robot with a human face or a terminator. But we’re not talking about them here. We’re talking about super intelligent algorithms. There are three different classifications of artificial intelligence: Artificial … Continue reading How to Implement Artificial Intelligence Into Your SEO Strategy

When Your Business Takes Off: Tips for a Fast Growing Company

Eyal Lifshitz — February 8, 2018 Follow @eyallifs — February 8, 2018 Mediamodifier / Pixabay The months, even years, after launching a small business can be uneven, unpredictable and slow. But that could change — fast. Suddenly, you have more customers, more demand, more revenue. Your business is taking off. This is great news, of … Continue reading When Your Business Takes Off: Tips for a Fast Growing Company