Jenny Traster — February 3, 2018 — February 3, 2018 If you want to help folks feel an emotional attachment to your brand, you can do it with email newsletters. A report from Nielsen Norman Group found people feel personally connected to newsletters because they have an ongoing relationship with them, expecting them regularly delivered … Continue reading Email Newsletters Your Leads Will Actually Read
Daily Archives: February 14, 2018
How to Differentiate From Ecommerce Competitors and Boost Loyalty in 2018
William Harris — February 3, 2018 Follow @wmharris101 — February 3, 2018 Ecommerce is a fiercely competitive space to operate in. Thanks to the number of new tools and information that are made available each year, it’s never been easier to launch an ecommerce business. As more and more business owners continue to spin up … Continue reading How to Differentiate From Ecommerce Competitors and Boost Loyalty in 2018
A Good Story Beats Perfect Punctuation
Kent Campbell — February 3, 2018 Follow @reputationx — February 3, 2018 3844328 / Pixabay Well-written – but not so compelling – content won’t generate the user signals needed to improve branded search results. A great brand story improves click-rates, increases dwell time, reduces bounce rate, helps branded content rank better in search results, and … Continue reading A Good Story Beats Perfect Punctuation