Brian Appleton — February 3, 2018 Follow @BArailrunner — February 3, 2018 Raise your hand if you’ve already heard about predictive marketing. While it’s certainly not a new concept, predictive marketing is experiencing a boost in prominence thanks to updated technology which has made it more effective—and popular—than ever before. Just check out the term’s … Continue reading 3 Fearless Bits of Predictive Marketing Advice that Will Make You Want to Take Action
Daily Archives: February 13, 2018
8 Essential Questions Your Agency Website Should Answer
Joe Ribaudo — February 2, 2018 — February 2, 2018 Your marketing agency website might be something you created yourself on a then user-friendly platform years ago and admittedly haven’t touched since. Or, it might be something you update once a year thanks to the help of your hired web developer. No matter what the … Continue reading 8 Essential Questions Your Agency Website Should Answer
Should Brands Use Social Media Stories? [Infographic]
Mike Allton — February 2, 2018 Follow @Mike_Allton — February 2, 2018 2017 saw an explosion in the use and capability of the Story format. Many years ago, Snapchat was the sole network using this idea of sharing a glimpse into your life with specific friends – a glimpse which would automatically be deleted … Continue reading Should Brands Use Social Media Stories? [Infographic]
Do You Need to Use Social Influencers in Your Marketing Strategy?
Brian Appleton — February 2, 2018 Follow @BArailrunner — February 2, 2018 15 years ago, the term social influencers wasn’t even on most people’s marketing radar. Social media was just a baby in 2003. The only sites worth mentioning were Myspace and LinkedIn until they were joined by Facebook in 2004. How things have changed. … Continue reading Do You Need to Use Social Influencers in Your Marketing Strategy?
The changing role of “sales” kickoffs & why marketing should drive
Contributor Scott Vaughan shares tips on how to make your annual revenue kick-off event as successful as possible. Scott Vaughan on February 2, 2018 It’s “Sales Kickoff” season. The time of year company “keggers” are thrown for every sales org to celebrate (or drown their sorrows about) the past year, hand out self-congratulations, share … Continue reading The changing role of “sales” kickoffs & why marketing should drive
The Growing Importance of Same Day Delivery for Online Consumers [Infographic]
Stacey Rudolph — February 2, 2018 — February 2, 2018 About 10 years ago, the concept to same day delivery, where a customer makes an online purchase and goods were delivered to the customer on the same day, was almost non-existent in e-commerce. However, technology has rapidly improved making e-commerce shopping more efficient, faster and … Continue reading The Growing Importance of Same Day Delivery for Online Consumers [Infographic]
Sharing on social in the wake of Facebook’s recent algorithm update: what you need to know
If you’re worried about Facebook’s changes to its News Feed, don’t panic just yet. Columnist Rachel Lindteigen shares ways to expand the reach of your content in the wake of the update. Rachel Lindteigen on February 2, 2018 If you’re like many marketers, you’ve heard about the update to the Facebook algorithm and the … Continue reading Sharing on social in the wake of Facebook’s recent algorithm update: what you need to know
3 Ways To Get Your Strategy Implementation Off On the Right Foot
Ted K. Jackson — February 2, 2018 Follow @clearpointstrat — February 2, 2018 Many organizations don’t put strategy at the center of their management process. These organizations tend to think of strategy as a once-a-year off-site where the leadership team dreams big and thinks of new, interesting ideas…before they go back to their normal scheduled … Continue reading 3 Ways To Get Your Strategy Implementation Off On the Right Foot
5 Ways To Maximize Your Event Promotion Budget
Bonnie Harris — February 2, 2018 Follow @waxmarketing — February 2, 2018 stevepb / Pixabay When it comes to events, a little can go a long, long way. Here are some tips to help you maximize your event promotion budget, no matter how small. The numbers don’t lie. Events are without a doubt still an … Continue reading 5 Ways To Maximize Your Event Promotion Budget
Altcoins: 5 Cryptocurrencies You Should Consider Besides Bitcoin
Irfan Jafrey — February 2, 2018 Follow @irfanjafrey — February 2, 2018 Bitcoin has been killing the cryptocurrency business. With a value soaring to more than $ 19,400 in December 2017 — close to a 2,000% increase from January 2017’s numbers at $ 900 — it is the most successful cryptocurrency yet. However, with its … Continue reading Altcoins: 5 Cryptocurrencies You Should Consider Besides Bitcoin