Implementing new marketing tools and technologies is no easy task. Columnist Mary Wallace shares three tips to ensure your next martech implementation is successful. Mary Wallace on February 1, 2018 Technology in marketing abounds. Marketers use tools to send emails, track customer and prospect engagement and save preference information for future use. But with the … Continue reading 3 tips to make every martech implementation a success
Annette Franz — February 1, 2018 Follow @annettefranz — February 1, 2018 Image courtesy of Pixabay Does your company put profits before people? I bring this up because I’ve seen a particular phenomenon many times: executives decide to put their employee experience and customer experience improvement efforts on pause because sales figures are down. Clearly, … Continue reading Put People Before Profits
Benjamin Brandall — February 1, 2018 — February 1, 2018 The average business’ software spend has been on the rise for years now, with small and medium businesses spending a higher percentage of revenue on software than enterprises. The average midsized company spends $ 13,100 per employee on IT. With some smart alternatives (and not … Continue reading Free Small Business Software: 34 Powerful Tools to Try
