Allen Finn — February 1, 2018 — February 1, 2018 I love email remarketing, using hyper-targeted nurture funnels to gently float prospects away from open-minded indifference and towards becoming paying customers. As such, I’ve long mourned the fact that AdWords’ lone inbox placement, Gmail ads (formerly “Gmail Sponsored Promotions”), were not eligible for use in … Continue reading How to Use Email Remarketing to Achieve Inbox Domination
Daily Archives: February 11, 2018
GDN or DSP: How to decide
Trying to decide whether to use the Google Display Network or a DSP to boost your display reach? Columnist Kevin Lee weighs the pros and cons of each. Kevin Lee on February 1, 2018 Marketers have lots of choices when it comes to display media; however, the primary choice for many people who are … Continue reading GDN or DSP: How to decide
Make 2018 a great year for your email program
What are your goals for your email program in 2018? Columnist Jose Cebrian shares his insights on how to make the most of your email marketing this year and beyond. Jose Cebrian on February 1, 2018 With the new year underway, we’re seeing new budgets, new goals and new challenges. It brings both a temporal … Continue reading Make 2018 a great year for your email program
Why Brands Should Rely on Influencer Marketing in 2018 and Beyond
By Shane Barker February 1st, 2018 Influencer marketing has gone mainstream. With defined steps to implement it, more and more brands are going to rely on influencer marketing in 2018. According to Linqia’s latest research: Out of 86% marketers who used influencer marketing in 2017, 92% of them found it useful. To make the most out … Continue reading Why Brands Should Rely on Influencer Marketing in 2018 and Beyond
How Your Authority as a CEO Could be Damaging for Your Team
Paul Keijzer — February 1, 2018 Follow @Paul_Keijzer — February 1, 2018 Goumbik / Pixabay As a CEO there’s no doubt the entire company is your responsibility. You’re responsible for its success and failure and its growth and how it functions. And you have the responsibility and duty to be accountable for everything that goes … Continue reading How Your Authority as a CEO Could be Damaging for Your Team
Referral Strategy: Create An Onboarding Process for Your Referral Sources
Jessica Edmondson — February 1, 2018 Follow @jessicaedmon — February 1, 2018 After identifying your referral sources, developing a recruitment strategy, creating a sales enablement plan, developing a plan to enable referral sources, and constructing a referral incentive strategy, you can start to fashion a referral strategy that enables you to create an effective onboarding … Continue reading Referral Strategy: Create An Onboarding Process for Your Referral Sources
How the New Announcement on Google Featured Snippets Affects Your Website
Susan Gilbert — February 1, 2018 Follow @SusanGilbert — February 1, 2018 Why You Should Think About Google Featured Snippets Again Would you like your website to be featured as the top answer in Google search results? In a recent blog announcement Google reintroduced their “featured snippets,” which are displayed as a descriptive box in … Continue reading How the New Announcement on Google Featured Snippets Affects Your Website
The Benefits, Tactics & Metrics of Data-Driven Recruiting You Can’t Ignore
Jeanette Maister — January 31, 2018 Follow @jeanettemaister — January 31, 2018 Tumisu / Pixabay In talent acquisition, many recruiting teams can get stuck in the rut of doing things the way they’ve always been done… because that’s just how you do them, right? WRONG! We’re ready to help you shake things up with a … Continue reading The Benefits, Tactics & Metrics of Data-Driven Recruiting You Can’t Ignore
12 Reasons Your Business Should Be More Socially Conscious
George Beall — January 31, 2018 Follow @GeorgePBeall — January 31, 2018 Social consciousness is defined as the awareness of important social issues, but awareness isn’t enough. Simply being aware of an issue will not change it, you have to take action. While many companies and individuals have become more aware of the social issues … Continue reading 12 Reasons Your Business Should Be More Socially Conscious
Trend Spotting: What Small Business Owners Can Look for in 2018
David Kiger — January 31, 2018 Follow @davidkiger — January 31, 2018 New small business owners may find themselves so consumed by the day-to-day operations and the efforts required in leading such an endeavor that taking time for future planning may seem next to impossible. But it’s worth paying attention to business trends: what’s … Continue reading Trend Spotting: What Small Business Owners Can Look for in 2018