Daily Archives: February 11, 2018

How to Use Email Remarketing to Achieve Inbox Domination

Allen Finn — February 1, 2018 — February 1, 2018 I love email remarketing, using hyper-targeted nurture funnels to gently float prospects away from open-minded indifference and towards becoming paying customers. As such, I’ve long mourned the fact that AdWords’ lone inbox placement, Gmail ads (formerly “Gmail Sponsored Promotions”), were not eligible for use in … Continue reading How to Use Email Remarketing to Achieve Inbox Domination

Why Brands Should Rely on Influencer Marketing in 2018 and Beyond

By Shane Barker February 1st, 2018 Influencer marketing has gone mainstream. With defined steps to implement it, more and more brands are going to rely on influencer marketing in 2018. According to Linqia’s latest research: Out of 86% marketers who used influencer marketing in 2017, 92% of them found it useful. To make the most out … Continue reading Why Brands Should Rely on Influencer Marketing in 2018 and Beyond

How Your Authority as a CEO Could be Damaging for Your Team

Paul Keijzer — February 1, 2018 Follow @Paul_Keijzer — February 1, 2018 Goumbik / Pixabay As a CEO there’s no doubt the entire company is your responsibility. You’re responsible for its success and failure and its growth and how it functions. And you have the responsibility and duty to be accountable for everything that goes … Continue reading How Your Authority as a CEO Could be Damaging for Your Team

Referral Strategy: Create An Onboarding Process for Your Referral Sources

Jessica Edmondson — February 1, 2018 Follow @jessicaedmon — February 1, 2018 After identifying your referral sources, developing a recruitment strategy, creating a sales enablement plan, developing a plan to enable referral sources, and constructing a referral incentive strategy, you can start to fashion a referral strategy that enables you to create an effective onboarding … Continue reading Referral Strategy: Create An Onboarding Process for Your Referral Sources

How the New Announcement on Google Featured Snippets Affects Your Website

Susan Gilbert — February 1, 2018 Follow @SusanGilbert — February 1, 2018 Why You Should Think About Google Featured Snippets Again Would you like your website to be featured as the top answer in Google search results? In a recent blog announcement Google reintroduced their “featured snippets,” which are displayed as a descriptive box in … Continue reading How the New Announcement on Google Featured Snippets Affects Your Website

The Benefits, Tactics & Metrics of Data-Driven Recruiting You Can’t Ignore

Jeanette Maister — January 31, 2018 Follow @jeanettemaister — January 31, 2018 Tumisu / Pixabay In talent acquisition, many recruiting teams can get stuck in the rut of doing things the way they’ve always been done… because that’s just how you do them, right? WRONG! We’re ready to help you shake things up with a … Continue reading The Benefits, Tactics & Metrics of Data-Driven Recruiting You Can’t Ignore

12 Reasons Your Business Should Be More Socially Conscious

George Beall — January 31, 2018 Follow @GeorgePBeall — January 31, 2018 Social consciousness is defined as the awareness of important social issues, but awareness isn’t enough. Simply being aware of an issue will not change it, you have to take action. While many companies and individuals have become more aware of the social issues … Continue reading 12 Reasons Your Business Should Be More Socially Conscious

Trend Spotting: What Small Business Owners Can Look for in 2018

David Kiger — January 31, 2018 Follow @davidkiger — January 31, 2018   New small business owners may find themselves so consumed by the day-to-day operations and the efforts required in leading such an endeavor that taking time for future planning may seem next to impossible. But it’s worth paying attention to business trends: what’s … Continue reading Trend Spotting: What Small Business Owners Can Look for in 2018