Brent Pohlman — January 31, 2018 Follow @brentpohlman — January 31, 2018 In 2018, I am finding that things are changing right before our eyes. People are up in arms about the recent changes in Facebook and the effect it will have on their sites and paid advertising. The “dead” messages are out in full … Continue reading Stepping Away from the News
Daily Archives: February 9, 2018
SEO & Keyword Research in 2018: Voice Search, Intent & Topic Clusters
Brittany Laeger — January 31, 2018 — January 31, 2018 A lot has changed in the world of content marketing over the last 10 years. From the rise of social media to the prevalence of mobile phones, there are a lot of new strategies, channels, and tactics that we need to take into consideration today. … Continue reading SEO & Keyword Research in 2018: Voice Search, Intent & Topic Clusters
How to Use Visual Storytelling to Improve Your Social Marketing
By Vikas Agrawa January 31st, 2018 As a marketer, you can’t afford to be behind the competition. You never sleep on the job — you should always be on the lookout for the next avenue for growth. Statistics show that 74% of marketers incorporate the use of visual content in their social media marketing, … Continue reading How to Use Visual Storytelling to Improve Your Social Marketing
3 ways humans can do PPC better than machines alone
AI may be leading the wave of new AdWords capabilities but humans can still add a ton of value to campaigns. Artificial Intelligence is a hot topic in PPC but until the machines fully take over day-to-day account management, there are a few key areas where human PPC pros can still add a lot of … Continue reading 3 ways humans can do PPC better than machines alone
Big companies are treating Amazon like a branding channel
Big brands are taking a page from smaller upstarts and looking to better understand their customers. Columnist Andrew Waber says the upshot is a shift in ad dollars to Amazon Marketing Services and similar ad products. Andrew Waber on January 31, 2018 Big brands have been talking for an awfully long time about “acting … Continue reading Big companies are treating Amazon like a branding channel
Bing Ads Introduces Fix To Help Marketers Track Conversions On Safari
Bing Ads Introduces Fix To Help Marketers Track Conversions On Safari by Laurie Sullivan @lauriesullivan, January 31, 2018 Getting serious about helping marketers follow the click, Bing on Wednesday introduced a way to follow ad clicks on Safari after Apple changed the way that marketers could track conversions on its browser. Apple made the change … Continue reading Bing Ads Introduces Fix To Help Marketers Track Conversions On Safari
Referral Strategy: How to Keep Referral Sources Engaged
Jessica Edmondson — January 30, 2018 Follow @jessicaedmon — January 30, 2018 So you’ve identified your referral sources, developed a recruitment strategy, created a sales enablement plan, developed a plan to enable referral sources, constructed a referral incentive strategy, and decided on your onboarding process, now it’s time to create a referral strategy to keep … Continue reading Referral Strategy: How to Keep Referral Sources Engaged
What Is The Business Model Canvas and Why Do I Need It?
John Hawthorne — January 30, 2018 — January 30, 2018 Starting a small business is a monumental task. It seems like there are a million things you have to take care of before you can make your first dollar. You need to register your business, set up your website, work out your budget, figure out … Continue reading What Is The Business Model Canvas and Why Do I Need It?
How to Grow Your Email List (It’s Easier Than You Might Think)
Goutham Bhadri — January 30, 2018 Follow @mktgsamurai — January 30, 2018 Asking for an email address can feel like pulling teeth. People hold onto their email addresses like gold. They fear handing it over to companies because they don’t want to be bombarded with sales offers or promotional emails that aren’t interesting. Instead, they … Continue reading How to Grow Your Email List (It’s Easier Than You Might Think)
Best Practices For Using LinkedIn in 2018
Dan Swift — January 30, 2018 Follow @danjswift — January 30, 2018 Long gone are the days when B2B buyers were forced to rely just on information provided by you… the salesperson. Buyers have access to information like never before. Consider this: The Corporate Executive Board (CEB) found that buyers are 57% of the way … Continue reading Best Practices For Using LinkedIn in 2018