Elizabeth Williams — January 30, 2018 Follow @bizmkter — January 30, 2018 Last week we looked at the ruinous effects of the Bullshit Industrial Complex (BIC) on the original and authentic thought leadership produced by well-meaning people and good brands. This week, I’d like to talk about the value of our inside voices in building … Continue reading Boxers or Briefs: Why Thought Leadership is an Inside Job
Daily Archives: February 8, 2018
Why Consider Hiring an Outside Marketing Agency?
Jeremy Durant — January 30, 2018 Follow @BopDesignSD — January 30, 2018 Hiring an outside B2B marketing agency comes at a cost, but can provide a significant value. In most cases, the value of working with an outside agency greatly exceeds any monthly retainer fees. Whether you are considering hiring a marketing agency, are in … Continue reading Why Consider Hiring an Outside Marketing Agency?
3 Ways Influencer Marketing Can Boost Your SEO
Garry Grant — January 30, 2018 Follow @seoinc — January 30, 2018 Links have had an increasing influence in improving your search engine ranking. However, it seems as the importance of a strong, yet diverse, backlink profile has grown, the ability to easily build one has dramatically declined. That’s where influencer marketing has stepped in … Continue reading 3 Ways Influencer Marketing Can Boost Your SEO