Daily Archives: February 8, 2018

The Influencers’ Trap and the Law of Coherence

Robert Lingard — January 30, 2018 — January 30, 2018 Marketing is one of those subjects that, considering what it is not (namely, a religion), sometimes is overinflated with opinions. However, marketing deals with numbers, and numbers validate a procedure. Opinions can’t be considered a reliable marketing guide given that the marketplace isn’t a democracy. … Continue reading The Influencers’ Trap and the Law of Coherence →

6 Resume Tweaks for Executive-Level Jobseekers

Job Search

Amanda Clark — January 30, 2018 Follow @GrammarChicInc — January 30, 2018 The job search is anything but standard; the way one person finds his or her dream job—or simply ascends the next step on the corporate ladder—may not be the method that works for you. Certainly, when you reach the C-suite, there are things … Continue reading 6 Resume Tweaks for Executive-Level Jobseekers →

10 Easy Ways to Get More Instagram Likes

Instagram Tools

George Beall — January 30, 2018 Follow @GeorgePBeall — January 30, 2018 Minakel2003 / Pixabay Less than two years ago, Instagram announced that they would start relying on a sorting algorithm to determine what content was and was not displayed to users. The algorithm would display content that Instagram’s machine-learning system predicted would receive the … Continue reading 10 Easy Ways to Get More Instagram Likes →

5 SEO Mistakes You Should Avoid At All Costs (And How To Fix Them)

SEO Mistakes

Navneet Kaushal — January 30, 2018 Follow @navneetkaushal — January 30, 2018 SEO has been in constant progression ever since the term was coined. It is not what it used to be 5 or 10 years ago. It has become A LOT more strict and you have to be on top of it to rank … Continue reading 5 SEO Mistakes You Should Avoid At All Costs (And How To Fix Them) →

Customer loyalty: A key ingredient for successful local search results

Local Marketing Strategy

Loyal customers are both your cheerleaders and bodyguards. Contributor Wesley Young shares six ways to boost local search results using customer loyalty. Wesley Young on January 30, 2018 Customer loyalty is often overlooked in local search. The thinking is that people are searching for new places to shop or for things they don’t know … Continue reading Customer loyalty: A key ingredient for successful local search results →

Are you getting credit for all of your organic visits from GMB?

Traffic Generation

Getting credit for all of your Google My Business clicks can be a challenge. Contributor Greg Gifford shares a solution to this GMB attribution problem. Greg Gifford on January 30, 2018 As search engine optimization specialists (SEOs), we all have one goal: to increase organic traffic for our clients. We optimize signals to increase the … Continue reading Are you getting credit for all of your organic visits from GMB? →

Hit the Target with Video in 2018

Video Strategy

Neil Wood-Mitchell — January 30, 2018 Follow @ThreeMotionUK — January 30, 2018 15299 / Pixabay The start of a new year is a great time to reflect upon and review our current marketing efforts, consider what did and didn’t work last year, and how we can move forward more positively. Many of us will either … Continue reading Hit the Target with Video in 2018 →

Recognizing the subtle signs that point to possible ad fraud

Ad Fraud

How do you know if real humans or bots are clicking on your ads? Columnist Soo Jin Oh dives into the results of a test monitoring fraudulent behavior and discusses the takeaways for online advertisers. Soo Jin Oh on January 30, 2018 The digital advertising industry’s got a big problem, and it’s not going … Continue reading Recognizing the subtle signs that point to possible ad fraud →

3 Ways to Learn How to Say No in Business

Management Skills

Amanda Abella — January 30, 2018 — January 30, 2018 I’m currently taking another group of students through my group coaching program and one theme keeps coming up. That theme is about learning how to say no to things that don’t serve their business. They want the confidence to say no without the fear that … Continue reading 3 Ways to Learn How to Say No in Business →