Don’t Fear Ad Blockers if You Have The Right Ads by Daniel Meehan , January 25, 2018 Chrome’s ad blocker launches Feb. 15. The move has been met with some concern, if only because of the threat it could pose to advertisers. “Could,” because Chrome’s move, to block ads not in compliance with Coalition for … Continue reading Don’t Fear Ad Blockers if You Have The Right Ads
Daily Archives: February 5, 2018
LinkedIn Video is Now Available, but Do You Really Want It?
James Potter — January 25, 2018 Follow @thelinkedinman — January 25, 2018 LinkedIn introduced LinkedIn Video on their mobile app back in August 2017 with the idea that their members would “share their experience and perspective”, and “share ideas, learn from others and jump start new conversations.” Now hang on a minute, isn’t LinkedIn a … Continue reading LinkedIn Video is Now Available, but Do You Really Want It?
What’s Big in Website Design for 2018
Rachel Hand — January 25, 2018 Follow @GroMarketingLtd — January 25, 2018 A new year is the perfect time to think about shaking up your marketing techniques and one of the best ways to breathe a new lease of life into your brand is through updating your website design. Like any other creative medium, website … Continue reading What’s Big in Website Design for 2018
Video May Save Your Business from Facebook Apocalypse
Laura Donovan — January 25, 2018 Follow @thewordpro — January 25, 2018 junniferbaya340 / Pixabay The recent announcement by Mark Zuckerberg explaining the new algorithm change has businesses freaking out and extremely concerned their marketing efforts may become a bit strained. In case you missed it, Facebook will begin to prioritize updates that “spark conversations … Continue reading Video May Save Your Business from Facebook Apocalypse
Mobile Drives Ad Search
Mobile Drives Ad Search by Jack Loechner , Staff Writer @mp_research, January 26, 2018 According to Forrester research on search marketing trends, as presented by Mobile Marketer, Mobile phones will drive most of the expansion in paid search ad spending, contributing an estimated 69% of the $19 billion in growth by 2022. U.S. mobile search … Continue reading Mobile Drives Ad Search
Why Every Copywriter Should Understand SEO
Chans Weber — January 25, 2018 Follow @chansweber — January 25, 2018 For some, search engine optimization (SEO) is a second language, an essential tool in their marketing arsenal. But for others, it’s a dirty word: a point of confusion and something to be resisted at all costs. Why should a copywriter who is … Continue reading Why Every Copywriter Should Understand SEO
Has it Been Years Since Your Last Job Search? How to Organize and Spend Your Time Wisely
Virginia Franco — January 27, 2018 Follow @VAFrancoResumes — January 27, 2018 geralt / Pixabay If it’s been longer than 5 years since you’ve dipped your toes in the job search waters, it’s important to understand that some key components of the job hunt have changed. There’s more to it than refreshing your resume (even … Continue reading Has it Been Years Since Your Last Job Search? How to Organize and Spend Your Time Wisely
How To Get “Seen” More Easily on LinkedIn
John Nemo — January 25, 2018 Follow @JohnNemoPR — January 25, 2018 LinkedIn is moving in a much more visual direction, something fans of Instagram and similar networks are going to love. Any marketer worth his or her salt understands the importance of having great visuals on social media — and LinkedIn is no exception. … Continue reading How To Get “Seen” More Easily on LinkedIn
15 Tips for Writing Quality Landing Page Copy that Converts
Matt Brennan — January 27, 2018 Follow @MattLBrennan — January 27, 2018 Templune / Pixabay Quality landing page copy can be one of your strongest assets when it comes to attracting new leads for your business. It’s a way to capture and grow your audience, and further build up your business. Simply publishing anything in … Continue reading 15 Tips for Writing Quality Landing Page Copy that Converts
Data That Feels The Customer
Data That Feels The Customer by Elizabeth Elfenbein , Columnist, January 26, 2018 Data is more than just numbers. Data gives us insight into our customers’s minds and their everyday behavior. In healthcare, data is being used to predict and prevent, cure disease, and improve patient quality of life. The more we use data to … Continue reading Data That Feels The Customer