Looking to take advantage of this new Google My Business feature? Columnist Joy Hawkins explains how to get started with Google Q&A. Joy Hawkins on January 26, 2018 Google launched the Questions and Answers feature in August of 2017, but it has been surprisingly underutilized by both marketers and small business owners. I’m going … Continue reading Google Questions and Answers: Everything you need to know
Daily Archives: February 3, 2018
Google Local Services Finds Leads From Partners Building Automated Ad Platforms
Google Local Services Finds Leads From Partners Building Automated Ad Platforms by Laurie Sullivan @lauriesullivan, January 26, 2018 Needls will launch an advertising and marketing campaign in the next 30 to 60 days to promote a self-service platform that supports advertising for small businesses on Local Services by Google. The ads, with the label “Google … Continue reading Google Local Services Finds Leads From Partners Building Automated Ad Platforms
5 Ways to Grow Your Social Media Presence with Facebook Live Video
By Ivan Kreimer January 26th, 2018 Are you looking to boost your social media presence? Do you want to do it in a simple, cost-efficient manner? Then you need to take a look at Facebook Live video. With over 100 million hours of daily video watch time, Facebook Live is rated as the most impactful video … Continue reading 5 Ways to Grow Your Social Media Presence with Facebook Live Video
How Small Businesses Can Benefit from Voice Search and User Experience
Nishadha Silva — January 25, 2018 Follow @rumblinglankan — January 25, 2018 JuralMin / Pixabay Recently my CEO shared a nice thought provoking article titled law of sh*tty click-through rates. It was a great article with a lot of great insights. The main point the article highlights is that over time all marketing strategies result … Continue reading How Small Businesses Can Benefit from Voice Search and User Experience
5 Steps to Developing a Solid Business Plan
Choncé Maddox — January 25, 2018 — January 25, 2018 You have a great business idea and want to jump right in. The one thing holding you back may be lack of a clear business plan. While some would say having a business plan is an absolute must, others would argue that you can get … Continue reading 5 Steps to Developing a Solid Business Plan
How to Test Your Business Idea Before Wasting Time and Money
Amanda Abella — January 25, 2018 — January 25, 2018 As a business owner, you need to test your business idea before wasting time or money. The problem is several business owners get excited about something and fail to do the groundwork. A few weeks or months go by and then they realize they’ve wasted … Continue reading How to Test Your Business Idea Before Wasting Time and Money
Lost Your Creative Spark? Tricks to Uncover Your Best Ideas
Liesha Petrovich — January 25, 2018 Follow @lieshapetrovich — January 25, 2018 It’s sitting at the edge of your frantic brain – the elusive idea you desperately need. It’s the engagingly delightful tagline for your next social media campaign. It’s the witty title of your next content marketing piece. It’s the unforgettable closing of your … Continue reading Lost Your Creative Spark? Tricks to Uncover Your Best Ideas
How Artificial Intelligence Is Changing eCommerce
Rudly Raphael — January 25, 2018 — January 25, 2018 The future is here, and the future is artificial intelligence. A technology that once sounded futuristic is now here, and smart businesses have realized it’s not an optional tool in this tech-crazed climate, and begun implementing AI in order to create the easiest possible user … Continue reading How Artificial Intelligence Is Changing eCommerce
How to make the most of LinkedIn’s free Website Demographics
Looking to gain insights on the kinds of professionals who are visiting your website? Columnist AJ Wilcox walks you through setting up and making use of LinkedIn’s free Website Demographics. AJ Wilcox on January 25, 2018 Have you ever wanted to know what kind of professionals are frequenting your website? Now there’s a way … Continue reading How to make the most of LinkedIn’s free Website Demographics
Side by side: Comparing two performance marketing tools/agencies
Columnist Andreas Reiffen shares his method for testing two different AdWords tools/agencies — a process which could also be applied to test different campaign strategies. Andreas Reiffen on January 25, 2018 As performance marketers, we’re conditioned to want to test everything. From the impact of feed titles to the incrementality of each channel, we … Continue reading Side by side: Comparing two performance marketing tools/agencies