Daily Archives: February 3, 2018

Google Local Services Finds Leads From Partners Building Automated Ad Platforms

Google Local Services Finds Leads From Partners Building Automated Ad Platforms by Laurie Sullivan @lauriesullivan, January 26, 2018 Needls will launch an advertising and marketing campaign in the next 30 to 60 days to promote a self-service platform that supports advertising for small businesses on Local Services by Google. The ads, with the label “Google … Continue reading Google Local Services Finds Leads From Partners Building Automated Ad Platforms

How Small Businesses Can Benefit from Voice Search and User Experience

Nishadha Silva — January 25, 2018 Follow @rumblinglankan — January 25, 2018 JuralMin / Pixabay Recently my CEO shared a nice thought provoking article titled law of sh*tty click-through rates. It was a great article with a lot of great insights. The main point the article highlights is that over time all marketing strategies result … Continue reading How Small Businesses Can Benefit from Voice Search and User Experience

Lost Your Creative Spark? Tricks to Uncover Your Best Ideas

Liesha Petrovich — January 25, 2018 Follow @lieshapetrovich — January 25, 2018 It’s sitting at the edge of your frantic brain – the elusive idea you desperately need. It’s the engagingly delightful tagline for your next social media campaign. It’s the witty title of your next content marketing piece. It’s the unforgettable closing of your … Continue reading Lost Your Creative Spark? Tricks to Uncover Your Best Ideas

How to make the most of LinkedIn’s free Website Demographics

Looking to gain insights on the kinds of professionals who are visiting your website? Columnist AJ Wilcox walks you through setting up and making use of LinkedIn’s free Website Demographics. AJ Wilcox on January 25, 2018   Have you ever wanted to know what kind of professionals are frequenting your website? Now there’s a way … Continue reading How to make the most of LinkedIn’s free Website Demographics

Side by side: Comparing two performance marketing tools/agencies

Columnist Andreas Reiffen shares his method for testing two different AdWords tools/agencies — a process which could also be applied to test different campaign strategies. Andreas Reiffen on January 25, 2018   As performance marketers, we’re conditioned to want to test everything. From the impact of feed titles to the incrementality of each channel, we … Continue reading Side by side: Comparing two performance marketing tools/agencies