Daily Archives: January 22, 2018

Freckle CEO: Every single online KPI goes away with better (offline) attribution

In a wide-ranging interview, Freckle founder and CEO Neil Sweeney offers his provocative assessment of location data, beacons, programmatic, multi-touch attribution and where it’s all going. Greg Sterling on January 17, 2018   It goes without saying that smartphones have radically changed the marketing landscape. One of those changes is the capacity to determine whether … Continue reading Freckle CEO: Every single online KPI goes away with better (offline) attribution

How to Build Your LinkedIn Profile to Attract Investors

Colleen McKenna — January 17, 2018 Follow @Colleen_Intero — January 17, 2018 Over the years, we’ve written about the importance of your LinkedIn profile for prospects, customers/clients, and potential and current employees. It’s time we turn to other key groups that will most likely…no, absolutely, vet you on LinkedIn — investors. If you are considering … Continue reading How to Build Your LinkedIn Profile to Attract Investors

7 Retail POS Software Features to Streamline Your Small Business in 2018

Rahis Saifi — January 17, 2018 Follow @57rahis — January 17, 2018 Point of Sale systems has been a staple of businesses for a number of years allowing cashiers to zip customers through the checkout line with speed and accuracy. They also serve up benefits to the businesses themselves since employers and managers are able … Continue reading 7 Retail POS Software Features to Streamline Your Small Business in 2018

Leveraging Amazon’s Success To Grow Your Business [Infographic]

Brian Wallace — January 17, 2018 Follow @nowsourcing — January 17, 2018 Amazon is a powerful force, and leveraging that proven power can help you to grow your small business greater than you could do it alone. There are many different opportunities for small business owners to forge alliances with the retail giant, but being … Continue reading Leveraging Amazon’s Success To Grow Your Business [Infographic]

‘Marketing doesn’t drive revenue, sales does’ (and other myths)

Gone are the days when sales took all the glory after closing a deal. Columnist Sonjoy Ganguly believes marketing and sales need to work hand-in-hand to effectively drive ROI. Sonjoy Ganguly on January 16, 2018   “Marketing doesn’t drive revenue — sales does.” Sound familiar? I can’t tell you the countless clients I have worked … Continue reading ‘Marketing doesn’t drive revenue, sales does’ (and other myths)

How to Nail a Behavioral-Based Marketing Job Interview

Bob Van Rossum — January 16, 2018 Follow @BobVR — January 16, 2018 As experienced marketing headhunters, we see many candidates going in for interviews encounter behavioral interviews. Whether these candidates come from digital, e-commerce, brand or any other backgrounds, we find that our clients frequently conduct behavioral interviews. This is one of the most … Continue reading How to Nail a Behavioral-Based Marketing Job Interview