Daily Archives: January 20, 2018

Dear Marketers, Data Alone Cannot Cure Your Personalization Problems

Dear Marketers, Data Alone Cannot Cure Your Personalization Problems by Eric Porres , (January 16, 2018) In a recent survey of our Fortune 500 customers, we asked them to rank their most common data challenges. Integrating multiple data sources was the top result, with analyzing data to draw insights and acting on the data tied … Continue reading Dear Marketers, Data Alone Cannot Cure Your Personalization Problems →

Reduce Product Friction to Increase User Adoption and Retention

User Engagement

Caitlin Zucal — January 15, 2018 Follow @Caitlin_Zucal — January 15, 2018 Wonder why customers aren’t using your digital product? It may be time to examine product friction. Product friction is anything that represents a barrier to user adoption or retention. From an overly complicated sign-up process to difficult-to-navigate menus, if too much friction exists, … Continue reading Reduce Product Friction to Increase User Adoption and Retention →

7 Ecommerce Trends You Can’t Ignore in 2018

eCommerce Trends

Dan Shewan — January 15, 2018 — January 15, 2018 According to a study published by eMarketer in 2016, the ecommerce sector will experience double-digit growth until 2020, when sales are expected to exceed $ 4 trillion. Few industries can boast such a bright future, which makes looking forward to what’s next in the world … Continue reading 7 Ecommerce Trends You Can’t Ignore in 2018 →

What You Need to Know About: Jobs To Be Done

Job Search

Iain Carruthers — January 15, 2018 — January 15, 2018 There’s a lot of conversation about Jobs To Be Done in innovation and start-up circles. There’s a certain degree of hype about it, but at its core is common sense and a good corrective to corporate and marketing myopia. So what are the key principles … Continue reading What You Need to Know About: Jobs To Be Done →

How Being a Lifelong Learner Will Boost Your Career

Career Development

Personal Branding Blog — January 15, 2018 — January 15, 2018 Technology and industrial practices are continually evolving, so why should your education end the moment you walk across the stage and grab your diploma? Continuing to learn in the years following college can accelerate your career and separate you as an industry leader. Here’s … Continue reading How Being a Lifelong Learner Will Boost Your Career →

How To Create An Empathy Map (And Why You Should)

Business Development

Alli Ligget — January 15, 2018 — January 15, 2018 How do you win the attention of your audience and create content they actually care about? It happens when you take the time to understand and take on their thoughts, feelings and motivations as your own; it happens through empathy. “Empathy is about entering the … Continue reading How To Create An Empathy Map (And Why You Should) →

Top 10 Most Powerful Platforms to Build a Chatbot

Chatbots

Mitul Makadia — January 15, 2018 Follow @mitulmakadia — January 15, 2018 I’m sure most of you must’ve interacted with a chatbot by now on Facebook Messenger. It is adopted by thousands of companies and becoming more and more popular. There are two concepts which everyone gets confused while understanding a chatbot platform, and that … Continue reading Top 10 Most Powerful Platforms to Build a Chatbot →

Referral Strategy: The 7 Factors of a Profitable Referral Incentive Strategy

Referral Marketing

Jessica Edmondson — January 15, 2018 Follow @ContentMktg2 — January 15, 2018 Upon identifying your referral sources, developing a recruitment strategy, creating a sales enablement plan and developing a plan to enable referral sources, it’s time to build a referral strategy for your incentive that drives more high-quality referrals. This portion of your referral strategy … Continue reading Referral Strategy: The 7 Factors of a Profitable Referral Incentive Strategy →

Positive Morning Habits to Adopt in 2018

Productivity

Taylor Gordon — January 15, 2018 — January 15, 2018 Engin_Akyurt / Pixabay Feeling positive makes you feel motivated to take on anything the day brings your way. The beginning of a new year is the perfect time to adopt some positive morning habits. Here are ways to bring positivity to your morning routine so … Continue reading Positive Morning Habits to Adopt in 2018 →

Why Human Extinction Needs a Marketing Department

Marketing Guide

Emilia Javorsky Experts at Oxford University and elsewhere have estimated that the risk of a global human extinction event this century—or at least of an event that wipes out 10 percent or more of the world’s population— is around 1 in 10. The most probable culprits sending us the way of the dinosaur are mostly … Continue reading Why Human Extinction Needs a Marketing Department →