Daily Archives: January 18, 2018

7 Tips to Help Successfully Expand Your Ecommerce Business Globally

Shane Barker — January 13, 2018 Follow @shane_barker — January 13, 2018 Your business is thriving locally and nationally, and you’ve identified an opportunity to start expanding globally. Congratulations! All too often, businesses try to run before they can walk. Which leads to internal issues with miscommunication between teams, logistical issues, and fulfilment nightmares. What … Continue reading 7 Tips to Help Successfully Expand Your Ecommerce Business Globally →

The Ultimate Guide to Facebook Ad Placement Optimization

Facebook Advertisement

Brett McHale — January 13, 2018 — January 13, 2018 Let’s face it: as a marketer, you can target almost any segment imaginable through Facebook. On top of that, the social media giant has done a fantastic job at expanding the places where your ads are shown. Over the past few years the company has … Continue reading The Ultimate Guide to Facebook Ad Placement Optimization →

At 15, LinkedIn is a Powerful Tool

LinkedIn Utilization

Colleen McKenna — January 12, 2018 Follow @Colleen_Intero — January 12, 2018 Did you know that LinkedIn launched in 2003? Yes, that’s right. Come fall, LinkedIn is 15 years old. LinkedIn is not new, novel or a fad. It is well established with more than half a billion members and will continue to grow as … Continue reading At 15, LinkedIn is a Powerful Tool →

Digital Ad Spend To Surpass Traditional In 2018, Per Analyst

Advertisement Industry

Digital Ad Spend To Surpass Traditional In 2018, Per Analyst by Laurie Sullivan @lauriesullivan, January 12, 2018 Analysis from the Winterberry Group says 2018 will be the year of digital media. One analyst at the firm forecasts that this year, digital media spend will overtake offline media and marketing spend for the first time. Measured … Continue reading Digital Ad Spend To Surpass Traditional In 2018, Per Analyst →

How to Navigate Your Pursuit of Some Great Reward

Business Improvement

Paul Keijzer — January 12, 2018 Follow @Paul_Keijzer — January 12, 2018 PublicDomainPictures / Pixabay It’s that time of the year when most of you may have or may be getting into a performance review interview. It can be a daunting exercise, however, if done right, it can actually be beneficial for both you and … Continue reading How to Navigate Your Pursuit of Some Great Reward →

Cutting Out the Ad Agency: Why Your Video Production Company Could Be a Hotbed of Creativity

Video Strategy

Evelyn Timson — January 12, 2018 Follow @Aspect_FandV — January 12, 2018 The advertising industry is changing. The seemingly immutable role of the ad agency is, arguably, in a process of flux and agencies are struggling to adapt and make sense of this brave new world. There’s no doubt that the global economic slowdown since … Continue reading Cutting Out the Ad Agency: Why Your Video Production Company Could Be a Hotbed of Creativity →

Time Waits For No One – Exploring Acuity Scheduling

Business Software

Brian Basilico — January 12, 2018 Follow @bbasilico — January 12, 2018 Welcome to one of my first tool reviews of 2018. My goal for these reviews is to kind of get you acclimated to something that I use and love. I’m kind of recommending it, but I’m not saying it’s the only option … Continue reading Time Waits For No One – Exploring Acuity Scheduling →

SEO trends and Google changes to expect in 2018

SEO Trends

Columnist Pratik Dholakiya explores current search trends and speculates on where the industry might be headed in 2018. Pratik Dholakiya on January 12, 2018 We’re already over a week into 2018, and the start of a new year is a great time to check in and see where we stand as an industry — … Continue reading SEO trends and Google changes to expect in 2018 →