Daily Archives: January 17, 2018

‘Consent is unworkable’ for programmatic ads in the era of GDPR

PageFair says the current digital ecosystem is dying, and here’s how to fix it. Barry Levine on January 12, 2018   Consent “isn’t going to work” for programmatic or direct-sold advertising under the General Data Protection Regulation (GDPR). That’s the conclusion of Johnny Ryan, head of ecosystem at anti-ad-blocking solutions provider PageFair. His firm has … Continue reading ‘Consent is unworkable’ for programmatic ads in the era of GDPR