Wayne Elsey — January 9, 2018 Follow @wayneelsey — January 9, 2018 StockSnap / Pixabay By now you know that video is essential for a comprehensive marketing strategy. However, we live in a world where marketing is changing at the same rapid-fire rate as technology, and the reality is that you have to ensure that … Continue reading The Single Thing You Must Do with Video for 2018
This emerging ecosystem — which is developing unique applications for marketing, ads and search — comes with its own lingo. Barry Levine on January 9, 2018 Perhaps you’ve just recently gotten your head around new terms like “header bidding,” “machine learning” or “growth hacking.” Well, time to unwrap your head once again. Because an … Continue reading Marketers, here are some blockchain terms you might want to know
By Herbert Buchhorn January 9th, 2018 In addition to their online shop, retailers can access a wide variety of e-commerce platforms and thus use the existing infrastructure. But which platform is best suited and what are the advantages and disadvantages from a dealer’s point of view? Insight into 5 alternatives to your own online shop. Use … Continue reading International Online Marketplaces Compared
Morgan Miller — January 9, 2018 — January 9, 2018 A brand audit can take many different forms depending on the client or company, but is a beneficial practice for any brand, no matter how big or small. Whether your brand is considering a rebrand, new website, insight into competition or just wanting a broad … Continue reading How a Competitive Audit Can Give Your Brand a Leg Up
Josh Slone — January 8, 2018 — January 8, 2018 Email mistakes can cost more than your open rate. Some are costly enough to throw your entire outreach campaign off track. The world of outreach is becoming more complex. On top of that, cold outreach is becoming more popular (again). Standing out in the inbox … Continue reading 14 Email Mistakes to Avoid When Doing Cold Outreach (And the Solutions)
Jo Shaer — January 9, 2018 Follow @JoShaer — January 9, 2018 mcmurryjulie / Pixabay Following on from my post about Google and fake reviews, I had a strange conversation with a prospect recently. I want to get rid of some reviews The business owner had set up a paid account with an online review … Continue reading When Is A Good Review Not A Good Review?
Happy New Year: What’s Old Is Big 2 Again! by Joe Mandese @mp_joemandese, January 8, 2018 RTBlog was originally conceived to discuss the passage of time, specifically how advertising, media and marketing is affected by technology, data and platforms enabling it to occur in “real-time.” So it’s fitting, coming into a new year, to mark … Continue reading Happy New Year: What’s Old Is Big 2 Again!
Mike Parry — January 8, 2018 — January 8, 2018 geralt / Pixabay Web fonts It has been possible to use web fonts for a while in email but brands have really only just started to use them from the end of 2017. This technology provides a massive improvement in terms of the overall look … Continue reading The Top 6 Features of Great Email in 2018
Vitaliy Verbenko — January 8, 2018 Follow @helpracing — January 8, 2018 How do you increase the efficiency of your support department without hiring more agents? Businesses don’t stay static. Over time, what customers expect changes, and this includes the number of requests aimed at the help desk. All this increases the amount of work … Continue reading Top 15 Ways to Scale Your Support in 2018
Stefan Wolpers — January 8, 2018 Follow @StefanW — January 8, 2018 TL; DR: Lipstick Agile — Happiness in the Trenches? Have you noticed how many people in the agile field are unhappy with their work situation — caught in a lipstick agile situation where an organization already struggles doing agile? (Not to mention ‘becoming … Continue reading Lipstick Agile — 13 Signs You Probably Need a New Job