Yaniv Navot — January 7, 2018 Follow @Yaniv_Navot — January 7, 2018 The key to personalization is data. Targeting the right audience, with the right message, at the right time relies on it. The more data you have about your potential buyer, the more tailored the messaging can be to match the specific needs and … Continue reading The Value of Anonymous Visitor Tracking for Personalization
Daily Archives: January 10, 2018
How to Write Product Descriptions That Actually Convert
Devin Pallone — January 7, 2018 — January 7, 2018 Product descriptions are crucial for search engine optimization (SEO), site visibility, traffic generation, and lead conversion. The best product descriptions are the appropriate length, tone, and style. They contain keywords, help attract site visitors, and lead them down the sales funnel. If creating product descriptions … Continue reading How to Write Product Descriptions That Actually Convert
LinkedIn: The Numbers and Opportunities Don’t Lie
Colleen McKenna — January 4, 2018 Follow @Colleen_Intero — January 4, 2018 StartupStockPhotos / Pixabay Some social platforms bloom early and gain traction quickly. Others gain their momentum in a more controlled way. Platforms are a lot like people. Some peak young and stay the course their entire lives while others stay under the radar … Continue reading LinkedIn: The Numbers and Opportunities Don’t Lie
How to Get More Google Reviews From Your Customers (In 1 Simple Step)
Patrick Antinozzi — January 4, 2018 Follow @pattitudez — January 4, 2018 Gathering a pile of amazing online reviews is one of the most effective ways to market your business online. It also happens to be one of the most difficult. (I know, go figure) Stop me if you’ve heard this before: “I have a … Continue reading How to Get More Google Reviews From Your Customers (In 1 Simple Step)
5 Best Instagress Alternatives to Grow Your Instagram Audience
George Beall — January 5, 2018 Follow @GeorgePBeall — January 5, 2018 Minakel2003 / Pixabay Over the past few months, the social media landscape has distilled into a few major players. Instagram, the popular photo-sharing application, has quickly become a foundational component of this budding ecosystem. With nearly 800 million active users, the platform is … Continue reading 5 Best Instagress Alternatives to Grow Your Instagram Audience
5 Social Media and Digital Marketing Trends to Watch in 2018
Eileen Canady — January 5, 2018 Follow @eileencanady — January 5, 2018 What are the trends that will matter most for CMOs and other marketing leaders in 2018? Though I don’t pretend to have a crystal ball or to know exactly what’s going on in your company, I can share what’s top of mind for … Continue reading 5 Social Media and Digital Marketing Trends to Watch in 2018
The Massive Mistake I Discovered From Studying 16,000 LinkedIn Profiles
John Nemo — January 5, 2018 Follow @JohnNemoPR — January 5, 2018 Discover the 1 line of your LinkedIn profile that must be pitch perfect in order to ensure your chances of success on the platform. I had no idea I was connected to such virtual greatness over on LinkedIn. Having recently spent a few … Continue reading The Massive Mistake I Discovered From Studying 16,000 LinkedIn Profiles
Why OTT Is Worth Watching In 2018
Kate Hawkes — January 6, 2018 — January 6, 2018 In October 2017, advertising via over-the-top media accounted for 26% of total video ad spend, according to a report by video ad serving platform SpotX. That’s certainly a respectable proportion for a relatively new area of media, but the real reason this statistic should have … Continue reading Why OTT Is Worth Watching In 2018
SEO in 2018 – 4 Things to Consider
Bonnie Harris — January 6, 2018 Follow @waxmarketing — January 6, 2018 How to gain success with SEO in 2018 by engaging your target audience and he right kind of content. Technology improves at an amazing rate every year and it’s important to consider SEO for 2018. To keep a marketing website relevant and on … Continue reading SEO in 2018 – 4 Things to Consider
Is Google’s Panda Algorithm Still Relevant In 2018?
Kerry Dye — January 5, 2018 — January 5, 2018 Alexandra_Koch / Pixabay In 2011, Google rocked the online world with its first Panda algorithm update. For the first time, webmasters were being hit with search penalties for breaking Google’s guidelines and 12% of all searches were affected by the update. Panda marked the beginning … Continue reading Is Google’s Panda Algorithm Still Relevant In 2018?