Brent Holland — December 29, 2017 — December 29, 2017 How to Develop, Build and Execute An Effective Succession Plan – Part 1. Succession management is the process by which potential leaders are identified, assessed, developed, and prepared to assume control of key organizational roles. The process charts a course for an organization’s future and … Continue reading Leadership for the Future: Part 1
Daily Archives: January 3, 2018
How to Make Insanely Slow Times on Social Media Your Best Times
Carol Stephen — December 29, 2017 Follow @Carol_Stephen — December 29, 2017 How to make insanely slow times on social media your best times There’s no reason to completely give up on your social media during the holidays. Like the gym in December, those quiet times can be the best times to get to know … Continue reading How to Make Insanely Slow Times on Social Media Your Best Times
Three things marketers must do to better serve customers in 2018
As we head into the new year, now is the time to solidify your goals for customer retention and advocacy. Contributor Matt Zilli discusses three key factors marketers need to be thinking about in 2018. Matt Zilli on December 29, 2017 The year 2018 will be the watershed year when savvy marketers move to … Continue reading Three things marketers must do to better serve customers in 2018
Business Trends for 2018: What You Need To Know To Stay Competitive
Analisa Sande — December 29, 2017 — December 29, 2017 There are some facets of successful businesses that seem constant: advertising is always important, transparency isn’t going anywhere, and competitive pricing matters. However, there are still business trends that rise and ebb away too. 2017 was all about highly specialized products and big data collection, … Continue reading Business Trends for 2018: What You Need To Know To Stay Competitive
5 Key Trends to Inform Your 2018 Digital Marketing Strategy
Maddy Osman — December 29, 2017 Follow @MaddyOsman — December 29, 2017 mohamed_hassan / Pixabay The new year is fast approaching, and marketers are already looking ahead to determine the direction of their digital marketing campaigns when we enter 2018. As the digital world is constantly changing, many marketers are wondering if their best move … Continue reading 5 Key Trends to Inform Your 2018 Digital Marketing Strategy
How to build .EDU Domains Backlinks for Free
By Anil Parmar December 29th, 2017 Do you perform link building strategies for your business? If yes, I’m sure with so many methods to improve rankings for your website, you may not want to adopt SEO tactics that violate the search engines “terms of service.” And, especially post Google Penguin era, you cannot create bulk articles … Continue reading How to build .EDU Domains Backlinks for Free
How agencies are adapting to continued pressures on their business model
To contend with increased financial pressures, agencies are adjusting to new cost structures and angling for new roles. Tim Peterson on December 29, 2017 The modern advertising agency is dead. Long live the modern advertising agency. Agencies are effectively mercenaries, independent entities hired to help a business conquer a market. That has always been … Continue reading How agencies are adapting to continued pressures on their business model
The Importance of Using Visual Content in Social Media Marketing
Angela Hausman, PhD — December 29, 2017 Follow @MarketingLetter — December 29, 2017 Social media plays a vital role in today’s digital marketing. Marketers leverage social media platforms to target specific audiences and deliver high-quality content to a large number of people at the same time. That way, marketers can effectively promote their businesses, as … Continue reading The Importance of Using Visual Content in Social Media Marketing
Maximize B2B Website Retargeting with Content
Rachel Cunningham — December 28, 2017 — December 28, 2017 Marketers tend to put a ton of energy and resources into getting visitors to their website. Once you’ve accomplished your goal of getting a potential client to your website, it’s critical to get them to convert or, if they aren’t ready to convert, to stay … Continue reading Maximize B2B Website Retargeting with Content
3 Ways To Test Product Ideas Using Social Media
Arye Zacks — December 28, 2017 — December 28, 2017 Have you considered using social media to test your latest business ideas? When I listen to most of my clients talking about social media, they are so focused on selling to the masses that they forget they have access to a focus group most marketers … Continue reading 3 Ways To Test Product Ideas Using Social Media