Daily Archives: January 3, 2018

Business Trends for 2018: What You Need To Know To Stay Competitive

Analisa Sande — December 29, 2017 — December 29, 2017 There are some facets of successful businesses that seem constant: advertising is always important, transparency isn’t going anywhere, and competitive pricing matters. However, there are still business trends that rise and ebb away too. 2017 was all about highly specialized products and big data collection, … Continue reading Business Trends for 2018: What You Need To Know To Stay Competitive

5 Key Trends to Inform Your 2018 Digital Marketing Strategy

Maddy Osman — December 29, 2017 Follow @MaddyOsman — December 29, 2017 mohamed_hassan / Pixabay The new year is fast approaching, and marketers are already looking ahead to determine the direction of their digital marketing campaigns when we enter 2018. As the digital world is constantly changing, many marketers are wondering if their best move … Continue reading 5 Key Trends to Inform Your 2018 Digital Marketing Strategy

How agencies are adapting to continued pressures on their business model

To contend with increased financial pressures, agencies are adjusting to new cost structures and angling for new roles. Tim Peterson on December 29, 2017   The modern advertising agency is dead. Long live the modern advertising agency. Agencies are effectively mercenaries, independent entities hired to help a business conquer a market. That has always been … Continue reading How agencies are adapting to continued pressures on their business model

The Importance of Using Visual Content in Social Media Marketing

Angela Hausman, PhD — December 29, 2017 Follow @MarketingLetter — December 29, 2017 Social media plays a vital role in today’s digital marketing. Marketers leverage social media platforms to target specific audiences and deliver high-quality content to a large number of people at the same time. That way, marketers can effectively promote their businesses, as … Continue reading The Importance of Using Visual Content in Social Media Marketing