Daily Archives: January 2, 2018

Here’s what you need to know for email marketing success in 2018

The holiday season isn’t completely over! Columnist Scott Heimes shares four emailing tips to help you improve your results in the inbox for New Year’s Day and beyond. Scott Heimes on December 28, 2017   The holiday season is just winding down, and email marketers are looking for every opportunity they can draw on to … Continue reading Here’s what you need to know for email marketing success in 2018

From algo to aggro: How SEOs really feel about Google algorithm updates

Algorithm updates got you down? You’re not alone. Columnist Jamie Pitman shares highlights from a BrightLocal survey seeking to understand the ways that algorithm updates impact SEO practitioners’ jobs. Jamie Pitman on December 28, 2017   As SEOs working in the weeds with our clients each day, it can sometimes be hard to truly see … Continue reading From algo to aggro: How SEOs really feel about Google algorithm updates

The Video Digital Strategy That Didn’t Work In 2017, And The Ones That Did

The Video Digital Strategy That Didn’t Work In 2017, And The Ones That Did by Laurie Sullivan @lauriesullivan, December 28, 2017 Social influencers sent search traffic to brand sites, new holidays were created to bring attention to marketplaces, brands and products, and long-tail keywords were bought up by some to take advantage of an old, … Continue reading The Video Digital Strategy That Didn’t Work In 2017, And The Ones That Did

Google Algorithm Changes Stress Out SEO Professionals

Google Algorithm Changes Stress Out SEO Professionals by Laurie Sullivan @lauriesullivan, December 28, 2017 Small algorithm updates happen almost daily, while major ones can bring on great stress for those search professionals who must implement them. In fact, 51% of search engine optimization (SEO) professionals feel stressed or unsure how to react when a Google … Continue reading Google Algorithm Changes Stress Out SEO Professionals

On Facebook, viral reach for branded-content ads eclipses standard ads

Branded-content ads receive, on average, twice as many earned impressions as paid impressions on Facebook, according to Shareablee. Tim Peterson on December 28, 2017   If brands want to attract extra attention for their ads on Facebook, they may be better off paying a publisher or influencer to produce a branded-content post through their Pages … Continue reading On Facebook, viral reach for branded-content ads eclipses standard ads

2 Pro Level Tactics for Busting the Feast/Famine Cycle in 2018

Matt Ambrose — December 28, 2017 Follow @mattambrose — December 28, 2017 Shutterstock Create your own opportunities, instead of waiting for them to arrive How did the freelancing life treat you this year? Get a steady flow of clients to keep amassing your cash pile, Scrooge McDuck style? Or find yourself scrambling for change on … Continue reading 2 Pro Level Tactics for Busting the Feast/Famine Cycle in 2018