Katie Edwards — December 27, 2017 — December 27, 2017 geralt / Pixabay There are so many myths surrounding employee recognition programs that it’s impossible to keep what is true and what is false straight! Here are three myths that needed to be addressed, especially going into the new year. Myth 1: Recognition Should Only … Continue reading 3 Myths About Employee Recognition Programs
Daily Archives: January 1, 2018
A tale of two GoFundMe’s: Why centralized local sponsorship campaigns matter for multilocation brands
When you’re a multilocation enterprise, curating local sponsorships can be tricky. Columnist Megan Hannay discusses ways to contribute locally using a centralized strategy. Megan Hannay on December 27, 2017 To enterprise brand managers, “sponsorships” may mean contracts with professional sports teams or national radio shows. But local nonprofits and events are the 99 percent … Continue reading A tale of two GoFundMe’s: Why centralized local sponsorship campaigns matter for multilocation brands
5 Biggest HR Trends To Follow In 2018
Paul Keijzer — December 27, 2017 Follow @Paul_Keijzer — December 27, 2017 BiljaST / Pixabay In 2017 the HR industry took a deep dive to find ways to enhance employee engagement, diversify, exploit potential and develop an agile structure. There’s more for HR to contribute towards these initiatives, concerns and issues. Hence, 2018 will see … Continue reading 5 Biggest HR Trends To Follow In 2018
Ask Yourself These 10 Questions Before Jumping On a Job Offer
Personal Branding Blog — December 27, 2017 — December 27, 2017 When you’ve sent out dozens of resumes and interviewed almost as many times, finally receiving a job offer feels like the ultimate reward. But just because someone offers you a job doesn’t necessarily mean that you should take it. An interview not only helps … Continue reading Ask Yourself These 10 Questions Before Jumping On a Job Offer
How to Secure Your Email (And Why It Matters More Than You Think)
Oksana Tunikova — December 27, 2017 — December 27, 2017 Today’s world seems like a safe place to be, but this holds true only until you think of online crime rates. A single look at recent online security stats is enough to help you realize the myriad of risks you take simply checking your email. … Continue reading How to Secure Your Email (And Why It Matters More Than You Think)
How to Become a Full-Time Blogger
Amanda Abella — December 27, 2017 — December 27, 2017 Free-Photos / Pixabay I go to a lot of blogging events around my city and I’ve noticed that very few of us actually do this work full-time. In fact, the question I get asked the most is how I managed to become a full-time … Continue reading How to Become a Full-Time Blogger
Who’s in Control? Taking Back Ownership of Your Audience
Marissa Rasmussen — December 27, 2017 — December 27, 2017 In research conducted by the Tow Center for Digital Journalism at Columbia Journalism School, “newsroom personnel at every level expressed anxiety about loss of control over the destination of stories, the power of their brand, and their outlets’ relationship with the viewer or reader.” The … Continue reading Who’s in Control? Taking Back Ownership of Your Audience
If A “Fool With A Tool Is Still A Fool,” Why Do We Keep Giving Them Tools?
Dave Brock — December 27, 2017 Follow @davidabrock — December 27, 2017 A colleague specializing in sales and marketing automation tools is fond of saying, “A fool with a tool is still a fool.” My variation of this is that often tools enable us to “Create crap at the speed of light.” Tools have a … Continue reading If A “Fool With A Tool Is Still A Fool,” Why Do We Keep Giving Them Tools?
Google AdWords Quality Scores: Explained
Zach Heller — December 27, 2017 Follow @zheller — December 27, 2017 If you are an online advertiser, chances are you are familiar with Google AdWords, the platform businesses use to place ads on Google search results pages, Youtube, Gmail, etc. And if you are using AdWords, you are likely aware of a metric they … Continue reading Google AdWords Quality Scores: Explained
Embrace a product manager mindset to improve 2018 SEO KPIs
How can you improve your performance in the new year? Columnist Adam Dorfman recommends thinking more like a product manager, focusing on activities that provide measurable impact to your company’s most important goals. Adam Dorfman on December 27, 2017 For the first half of my 20-year career, I focused primarily on technical, enterprise SEO … Continue reading Embrace a product manager mindset to improve 2018 SEO KPIs