Monthly Archives: January 2018

How to Convince Your Boss: 7 Steps to Getting Budget Approval

Kirsten Lyons — January 24, 2018 — January 24, 2018 Whether it’s asking for funding to attend a lesser-known conference, or a new tool/platform to add to your team’s tech stack, the skill of successfully pitching your boss is vital for career advancement. Everyone knows successful marketers are well-rounded professionals who can point to the … Continue reading How to Convince Your Boss: 7 Steps to Getting Budget Approval

Why Transparent Reporting Creates a Happy, Healthy Company Culture

Katy French — January 24, 2018 — January 24, 2018 Free-Photos / Pixabay A healthy culture is crucial to a successful business, as it influences everything from your customer service to your employee interactions in the break room. (If you’ve worked at a company with a toxic culture, you know how soul-crushing it can be.) … Continue reading Why Transparent Reporting Creates a Happy, Healthy Company Culture

How AI can uncover new insights and drive SEO performance

Columnist Jim Yu believes that by incorporating the power of artificial intelligence (AI) and deep learning, search marketers can move beyond simple observations and find new patterns in user behavior. Jim Yu on January 24, 2018   In 2015, Google announced that it had added RankBrain to its algorithm, cementing the importance of artificial intelligence (AI) in … Continue reading How AI can uncover new insights and drive SEO performance

Facebook News Feed Changes: Why You Don’t Need A New Strategy

Tom Martin — January 24, 2018 Follow @TomMartin — January 24, 2018 Facebook’s announcement that “The new algorithm will emphasize posts from friends and family over viral videos and clickbait headlines from Pages.” doesn’t mean you need a new social media strategy. It means you’ll need to execute better against the same social media strategy … Continue reading Facebook News Feed Changes: Why You Don’t Need A New Strategy