Monthly Archives: December 2017

Referral Strategy: Create a Plan For Enabling Your Referral Sources

Jessica Edmondson — December 26, 2017 Follow @ContentMktg2 — December 26, 2017 Now that you have identified your referral sources, developed your recruitment strategy and created a sales enablement plan, it’s time to create a referral strategy for enabling your referral sources with everything they need to make informed referrals of your target buyers. Once … Continue reading Referral Strategy: Create a Plan For Enabling Your Referral Sources

Measuring how offline marketing drives website traffic: The fundamentals

Looking to track your offline marketing campaigns? Contributor John Lincoln walks you through the process and the tools you’ll need to help you determine which offline marketing channels are the most effective. John Lincoln on December 26, 2017   You may still favor “old school” methods to get the word out about your website. But … Continue reading Measuring how offline marketing drives website traffic: The fundamentals