Daily Archives: December 31, 2017

3 Digital Marketing Specialists You Need to Support Growth in 2018

Bob Van Rossum — December 26, 2017 Follow @BobVR — December 26, 2017 Photo-Mix / Pixabay The structure of a successful marketing team is continuously evolving, as traditional roles evolve to take on the transformation of innovative technology and tactics in the digital space. 2018 is just around the corner, and will continue to alter … Continue reading 3 Digital Marketing Specialists You Need to Support Growth in 2018

How to Drive Traffic to Your Online Store: 3 Strategies Proven to Work

James Scherer — December 26, 2017 — December 26, 2017 Ecommerce businesses don’t have the advantages that other industries do. Few venture capitalists are searching the web or arranging to meet the newest online retailer of gaming glasses (yes they’re a thing), or socks with inspirational phrases on the toe. Entrepreneurs who dive into the … Continue reading How to Drive Traffic to Your Online Store: 3 Strategies Proven to Work

6 ways ad agencies can thrive in an AI-first world

Machine learning and artificial intelligence (AI) will change the way search marketers do business. In the latest article in his multipart series on PPC and AI, columnist Frederick Vallaeys shares his strategies for keeping your agency successful in a world of AI-first PPC. Frederick Vallaeys on December 26, 2017   Artificial intelligence (AI) and machine … Continue reading 6 ways ad agencies can thrive in an AI-first world

7 Skills Transformational CMOs Must Possess

Dave Sutton — December 26, 2017 — December 26, 2017 In the age of disruption, marketing leaders can no longer rely on “the way it’s always been done.” As markets change and customer expectations evolve, CMOs must change and evolve with them. Organizational restructuring, cross-department collaboration, cohesive digital strategies and systems—these responsibilities fall to the … Continue reading 7 Skills Transformational CMOs Must Possess