Tom Martin — December 27, 2017 Follow @TomMartin — December 27, 2017 We all want the Google Juice. We’ve been told it’s the silver bullet to inbound marketing success. But we’re wrong. The only way to truly Google Proof your website, and your online marketing efforts, is Propinquity. Today we’ll talk about why propinquity marketing … Continue reading How to Google-Proof Your Website
Daily Archives: December 31, 2017
30 Steps to Consider when Commissioning a Brand Video
By Evelyn Timson December 27th, 2017 Whilst there’s no doubt that video is shaping up to become the dominant medium on the internet, creating a professional and slick looking marketing film is not an easy task. Whether you opt to commission a video with a production agency, or look to create your video content strategy … Continue reading 30 Steps to Consider when Commissioning a Brand Video
3 Social Marketing Trends You’ll See in the New Year
Liz Papagni — December 26, 2017 Follow @mrktgworx — December 26, 2017 We’ve talked about general marketing trends to expect and how blogging will continue to be as important as ever in the coming year. What about social media, though? Are some of the most popular techniques starting to lose steam? What new trends will … Continue reading 3 Social Marketing Trends You’ll See in the New Year
3 Digital Marketing Specialists You Need to Support Growth in 2018
Bob Van Rossum — December 26, 2017 Follow @BobVR — December 26, 2017 Photo-Mix / Pixabay The structure of a successful marketing team is continuously evolving, as traditional roles evolve to take on the transformation of innovative technology and tactics in the digital space. 2018 is just around the corner, and will continue to alter … Continue reading 3 Digital Marketing Specialists You Need to Support Growth in 2018
How to Drive Traffic to Your Online Store: 3 Strategies Proven to Work
James Scherer — December 26, 2017 — December 26, 2017 Ecommerce businesses don’t have the advantages that other industries do. Few venture capitalists are searching the web or arranging to meet the newest online retailer of gaming glasses (yes they’re a thing), or socks with inspirational phrases on the toe. Entrepreneurs who dive into the … Continue reading How to Drive Traffic to Your Online Store: 3 Strategies Proven to Work
6 ways ad agencies can thrive in an AI-first world
Machine learning and artificial intelligence (AI) will change the way search marketers do business. In the latest article in his multipart series on PPC and AI, columnist Frederick Vallaeys shares his strategies for keeping your agency successful in a world of AI-first PPC. Frederick Vallaeys on December 26, 2017 Artificial intelligence (AI) and machine … Continue reading 6 ways ad agencies can thrive in an AI-first world
7 Skills Transformational CMOs Must Possess
Dave Sutton — December 26, 2017 — December 26, 2017 In the age of disruption, marketing leaders can no longer rely on “the way it’s always been done.” As markets change and customer expectations evolve, CMOs must change and evolve with them. Organizational restructuring, cross-department collaboration, cohesive digital strategies and systems—these responsibilities fall to the … Continue reading 7 Skills Transformational CMOs Must Possess
Sales Pitches: Should You Include Them in Your Blog
Roman Kniahynyckyj — December 26, 2017 Follow @kniahynyckyj — December 26, 2017 As companies continue to recognize the ability blogs have to develop leads and increase web traffic, the need for building solid blog content is growing. In developing this content, many companies aren’t sure if including a sales pitch into their blog content is … Continue reading Sales Pitches: Should You Include Them in Your Blog
Getting to know your B2B tech buyer
Columnist Josh Aberant explains why marketing shorthand and personas are only a first step in building lasting B2B relationships. Josh Aberant on December 26, 2017 I recently examined the challenges of B2B developer marketing. One area I touched on was the importance of really understanding stakeholders’ sometimes divergent “hot buttons.” That went hand-in-hand with … Continue reading Getting to know your B2B tech buyer
The enterprise business of SEO: Communicating to the C-suite
Columnist Jim Yu shares advice for how to effectively engage with the leaders of your organization and help them understand the value of organic search. Jim Yu on December 26, 2017 Today, I want to focus on and provide insights into a common SEO challenge that is vitally important to personal and professional success: … Continue reading The enterprise business of SEO: Communicating to the C-suite