Daily Archives: December 29, 2017

3 Simple Tips to Improve Your Website Page Load Speed

Tim Asimos — December 21, 2017 Follow @timasimos — December 21, 2017 iAmMrRob / Pixabay Having a rapidly loading website is an increasingly crucial factor of both user experience (UX) and search engine optimization (SEO). Today’s user expect a website to load quickly, and those that don’t will likely experience negative consequences as a result. … Continue reading 3 Simple Tips to Improve Your Website Page Load Speed

Facebook’s “Engagement Bait” Ban: What It Is & What It Means for You

James Scherer — December 21, 2017 — December 21, 2017 On December 18th, Facebook announced that in the coming weeks they will be introducing an algorithmic change which “will begin demoting individual posts from people and Pages that use engagement bait.” What does this mean for Facebook marketers? Will it effect how you promote an … Continue reading Facebook’s “Engagement Bait” Ban: What It Is & What It Means for You

Stop Shopping Cart Abandonment and Spread The Holiday Spirit

Tom Martin — December 22, 2017 Follow @TomMartin — December 22, 2017 According to a 2017 Baymard Institute, an e-commerce consultancy, based in Copenhagen, report “more than 69% of online shopping carts that contain at least one item are later abandoned”. The report analyzed 37 different studies to arrive at the 69% average. Baymard has … Continue reading Stop Shopping Cart Abandonment and Spread The Holiday Spirit

Small Business Marketing Tips: How to Grow Your Business With Referrals

Aleah Taboclaon — December 22, 2017 Follow @aleahphils — December 22, 2017 It’s been said that a single customer, when well taken care of, could be more valuable than thousands of dollars in advertising. Referrals are often regarded as the most effective marketing tool. They have a higher retention, drive more sales, and can double … Continue reading Small Business Marketing Tips: How to Grow Your Business With Referrals

Why Aren’t My Employees Benefiting from E-Learning?

Rick Lepsinger — December 22, 2017 Follow @onpoint_llc — December 22, 2017 E-learning, or learning resources delivered using electronic media (video, internet, etc.), can be a powerful tool for helping your business scale its learning initiatives. Some of the benefits of e-learning include the reduced cost of training, increased flexibility and access, reduced time for … Continue reading Why Aren’t My Employees Benefiting from E-Learning?