Columnist Steve Tutelman examines retailers’ Google Shopping performance from Thanksgiving to Cyber Monday, revealing how consumers are changing their approach to the holiday shopping season. Steve Tutelman on December 21, 2017 Thanksgiving, Black Friday and Cyber Monday are evolving concepts for shoppers and retailers alike. Catching Thanksgiving and Black Friday deals doesn’t require rushing … Continue reading 6 trends that show the (Thanksgiving) tables have turned in Google Shopping
Rick Lepsinger — December 21, 2017 Follow @onpoint_llc — December 21, 2017 Every day, leaders at all levels within an organization have to influence others to carry out requests, implement decisions, meet organizational goals, and more. However, many leaders fail to use influencing tactics effectively. Rather than getting people to commit to a course of … Continue reading Are Your Leaders Effective Infuencers?
Choncé Maddox — December 21, 2017 — December 21, 2017 cloudhoreca / Pixabay Sending invoices can be an exciting time because it means payday is nearly here. Yet and still, if you’re a freelancer, you know that doing admin work like sending invoices means more unpaid time on your end. Depending on how many clients … Continue reading How to Cut Your Invoicing Time in Half
Robert Woo — December 21, 2017 — December 21, 2017 “HOW ADVERTISERS COULD BE HURT IF NET NEUTRALITY DIES” — Ad Age, May 22, 2017 “THE END OF NET NEUTRALITY COULD BE GOOD FOR MARKETERS — AND BAD FOR ALMOST EVERYONE ELSE” — Ad Age, November 22, 2017 “Ask me in another six months for … Continue reading What the End of Net Neutrality May Mean for Affiliate Marketing
Dave Brock — December 21, 2017 Follow @davidabrock — December 21, 2017 geralt / Pixabay Recently, I wrote, “Behind Ever C Player, There’s A…….” One of my most astute readers made the comment, “If you rank on a curve, you have to have C players, who may also be great.” Mike is absolutely right, kind … Continue reading We Don’t Drive Performance By “Grading On The Curve”
By Robert Brady December 21st, 2017 The power behind search-based marketing has always been intent. Search engines like Google gave us the ability to put our ads in front of people at the exact moment they were searching a specific keyword. Because people were searching, we could safely assume they were ready to buy and … Continue reading How To Write Compelling Ad Copy
Ben Mulholland — December 21, 2017 — December 21, 2017 So, you want to know how to beat procrastination? Well, here’s the simple answer. You can’t. At least, not completely. No matter how hard you try, it’s impossible to completely eliminate procrastination. There will always be tasks you put off, and there will always be … Continue reading How to Beat Procrastination and Use It to Your Advantage
James Scherer — December 21, 2017 — December 21, 2017 You work hard to drive people to your ecommerce website, but once they get there, up to 99% of them leave before giving you a dime. It hurts. Now there are a number of ecommerce marketing strategies you can implement to start taking better advantage … Continue reading How to Get More Sales from Your Ecommerce Product Page
Jibran Malek — December 21, 2017 — December 21, 2017 Some of the most well-known brands are leveraging YouTube Influencer Marketing to achieve sales success. In fact, 39% of marketers are looking to increase their influencer marketing budgets in 2018. Despite all the hype, it can be difficult for brand marketers to convince their bosses … Continue reading How to Convince Your Boss To Try YouTube Influencer Marketing
Karl Sakas — December 19, 2017 Follow @KarlSakas — December 19, 2017 Wokandapix / Pixabay Worried about losing a key employee? Equity can help keep them… if you do it right. An agency owner reached out for advice because he was considering giving equity to key employees. He was worried they’d leave if they didn’t … Continue reading Golden Handcuffs: Use Equity to Retain Key Employees… Sometimes
