Daily Archives: December 26, 2017

How Social Media Can Enhance Morale And Attract New Customers

Jason Davis — December 20, 2017 Follow @weareelement502 — December 20, 2017 Our social media accounts reflect our story and culture at Element 502. We share content and our brands mission on 4 channels. First is our blog then Facebook and finally LinkedIn and Instagram. Each channel is unique in how we approach this. Facebook … Continue reading How Social Media Can Enhance Morale And Attract New Customers

Practical advice for planning a CRM marketing stack upgrade

Looking to upgrade your martech stack to make the most of your marketing capabilities? Columnist Jose Cebrian has some tips to ensure a smooth transition. Jose Cebrian on December 20, 2017   The revolution in customer relationship marketing (CRM) continues with an exponential increase in the points of data available to leverage for marketing. Data … Continue reading Practical advice for planning a CRM marketing stack upgrade

Candidate Fit: Outsmart Your Competitors with the Right AI

Jeanette Maister — December 20, 2017 Follow @jeanettemaister — December 20, 2017 GDJ / Pixabay Artificial Intelligence in recruiting is a hot topic. Experts are clamoring to be the first to comment on the possibilities, raise concerns of the issues and even downplay features. Through all the controversy and excitement, we can’t help but ask … Continue reading Candidate Fit: Outsmart Your Competitors with the Right AI

3 Science-Backed Business Blog Tips to Carry You Into 2018

Liz Papagni — December 20, 2017 Follow @mrktgworx — December 20, 2017 You have a business blog, don’t you? With so many benefits available to your business, why wouldn’t you? Your company’s blog provides a host of opportunities for you, including: More chances to optimize for search More informed customers Wider reach through social channels … Continue reading 3 Science-Backed Business Blog Tips to Carry You Into 2018

The aftermath of the holiday season: What’s next for your marketing plan?

It’s natural to want to kick back and relax after the holidays, but columnist Tony Toubia argues that this is a great time to nurture those newly acquired customers to continue reaping sales and successes from the holiday spending season. Tony Toubia on December 20, 2017   You’ve made it to the end of the … Continue reading The aftermath of the holiday season: What’s next for your marketing plan?