Dave Brock — December 14, 2017 Follow @davidabrock — December 14, 2017 There’s the old saying, “Behind every great individual is a great [Insert spouse, partner, mom, dad, family, mentor]. Let’s update this for modern time, we could say, “Behind every C player, there’s a ……..” Hmmm, troubling, isn’t it? But be honest with yourselves. … Continue reading “Behind Every C Player, There’s A ……..”
Daily Archives: December 22, 2017
GDPR won’t kill you. It’ll make you stronger
The General Data Protection Regulation is edging ever closer. Columnist John Steinert explains how marketers can use the impending change as a catalyst for delivering marketing ROI. John Steinert on December 14, 2017 One thing that’s been both helpful to the companies I’ve worked for and to my own success has been a willingness … Continue reading GDPR won’t kill you. It’ll make you stronger
The vicious cycle of ROAS targets is killing your business
While many companies focus on return on ad spend (ROAS) as their primary KPI for search, columnist Andreas Reiffen believes that ROAS targets can often inhibit growth and new customer acquisition. Andreas Reiffen on December 14, 2017 Your marketing team is hard at work tweaking ads and landing pages to drive efficiency and hit … Continue reading The vicious cycle of ROAS targets is killing your business
Google Analytics releasing 4 new functions to offer more user-centric insights
The new features reframe the focus on understanding user journeys. Susan Wenograd on December 14, 2017 Brands are working hard to meet a resounding customer demand for an experience that is relevant and personal to where they are in their engagement with brands. Ninety percent of marketers say understanding how users engage across channels … Continue reading Google Analytics releasing 4 new functions to offer more user-centric insights
4 Essential Tips To Wrap Up Your Year At Work
Joanne McDonagh — December 14, 2017 Follow @rezoomo_com — December 14, 2017 Well here we go – this is your friendly reminder that we have less than a month to go before we turn the page on a new year. But before you drop everything, here are some end of year tasks that you should … Continue reading 4 Essential Tips To Wrap Up Your Year At Work
Your Guide to Finding a Suitable Affiliate Network
Akinde Hafiz — December 15, 2017 Follow @akinde_hafiz — December 15, 2017 By now, you should know the impact of affiliate marketing in this modern digital marketing era. If you are still in the hazy, then it would shock you to know that the U.S. affiliate marketing industry contributes over $ 5billion to the country’s … Continue reading Your Guide to Finding a Suitable Affiliate Network
The Most Effective Tactics for Driving Social Media Traffic to Your eCommerce Store
Ronald Dod — December 15, 2017 Follow @Visiture_Search — December 15, 2017 What once was considered a fleeting trend for youngsters has become a new way of life for people of all ages: social media. It has changed the way we share our day to day moments, shop, and communicate with businesses. It is this … Continue reading The Most Effective Tactics for Driving Social Media Traffic to Your eCommerce Store
Visualizing your site structure in advance of a major change
Making big changes to your website structure? Columnist Dave Davies shares a data visualization method that can help you predict what effect your proposed site structure changes will have on SEO performance. Dave Davies on December 14, 2017 In our last article, we looked at some interesting ways to visualize your website structure to … Continue reading Visualizing your site structure in advance of a major change
Have an Office Christmas Party But Celebrate Other Religions Too
Stephanie McGuinn — December 15, 2017 Follow @PIMidlantic — December 15, 2017 As an employer, it’s hard to get things right at Christmastime. Employers preparing for the season might ask themselves: “Will a Christmas party be a welcome celebration that brings our team closer together or will it open the company up to drunken scenes, … Continue reading Have an Office Christmas Party But Celebrate Other Religions Too
Startups and Self-Reliance: The Benefits of Bootstrapping
David Kiger — December 14, 2017 Follow @davidkiger — December 14, 2017 A prospective small business owner may get lost in the array of possible funding options: grants, bank loans, microloans, angel investors, venture capital, and crowdfunding. And then there’s bootstrapping, in which entrepreneurs use their own funds to start a business. Whether it starts … Continue reading Startups and Self-Reliance: The Benefits of Bootstrapping