Daily Archives: December 22, 2017

“Behind Every C Player, There’s A ……..”

Dave Brock — December 14, 2017 Follow @davidabrock — December 14, 2017 There’s the old saying, “Behind every great individual is a great [Insert spouse, partner, mom, dad, family, mentor]. Let’s update this for modern time, we could say, “Behind every C player, there’s a ……..” Hmmm, troubling, isn’t it? But be honest with yourselves. … Continue reading “Behind Every C Player, There’s A ……..”

The vicious cycle of ROAS targets is killing your business

While many companies focus on return on ad spend (ROAS) as their primary KPI for search, columnist Andreas Reiffen believes that ROAS targets can often inhibit growth and new customer acquisition. Andreas Reiffen on December 14, 2017   Your marketing team is hard at work tweaking ads and landing pages to drive efficiency and hit … Continue reading The vicious cycle of ROAS targets is killing your business

Google Analytics releasing 4 new functions to offer more user-centric insights

The new features reframe the focus on understanding user journeys. Susan Wenograd on December 14, 2017   Brands are working hard to meet a resounding customer demand for an experience that is relevant and personal to where they are in their engagement with brands. Ninety percent of marketers say understanding how users engage across channels … Continue reading Google Analytics releasing 4 new functions to offer more user-centric insights

The Most Effective Tactics for Driving Social Media Traffic to Your eCommerce Store

Ronald Dod — December 15, 2017 Follow @Visiture_Search — December 15, 2017 What once was considered a fleeting trend for youngsters has become a new way of life for people of all ages: social media. It has changed the way we share our day to day moments, shop, and communicate with businesses. It is this … Continue reading The Most Effective Tactics for Driving Social Media Traffic to Your eCommerce Store

Visualizing your site structure in advance of a major change

Making big changes to your website structure? Columnist Dave Davies shares a data visualization method that can help you predict what effect your proposed site structure changes will have on SEO performance. Dave Davies on December 14, 2017   In our last article, we looked at some interesting ways to visualize your website structure to … Continue reading Visualizing your site structure in advance of a major change

Have an Office Christmas Party But Celebrate Other Religions Too

Stephanie McGuinn — December 15, 2017 Follow @PIMidlantic — December 15, 2017 As an employer, it’s hard to get things right at Christmastime. Employers preparing for the season might ask themselves: “Will a Christmas party be a welcome celebration that brings our team closer together or will it open the company up to drunken scenes, … Continue reading Have an Office Christmas Party But Celebrate Other Religions Too

Startups and Self-Reliance: The Benefits of Bootstrapping

David Kiger — December 14, 2017 Follow @davidkiger — December 14, 2017 A prospective small business owner may get lost in the array of possible funding options: grants, bank loans, microloans, angel investors, venture capital, and crowdfunding. And then there’s bootstrapping, in which entrepreneurs use their own funds to start a business. Whether it starts … Continue reading Startups and Self-Reliance: The Benefits of Bootstrapping