Daily Archives: December 19, 2017

How Richard Baker Put “The Chemists” Back Into Boots

Stuart Cross — December 12, 2017 Follow @stuart_cross — December 12, 2017 As part of my research for my latest book, First & Fast, I interviewed Richard Baker, the Chairman of Whitbread plc. I had worked with Richard when he was the CEO of Boots and during our conversation Richard emphasized the importance of establishing … Continue reading How Richard Baker Put “The Chemists” Back Into Boots →

5 Easy Ways to Check Your Business Credit Score for Free

Business Protection

Meredith Wood — December 12, 2017 Follow @fundera — December 12, 2017 stevepb / Pixabay If there’s one thing you’ve learned as a business owner—or even as a functional adult—it’s that your credit score follows you everywhere. Just like your personal credit score measures your personal creditworthiness—determining your ability to qualify to purchase a home … Continue reading 5 Easy Ways to Check Your Business Credit Score for Free →

7 Demand Generation Methods That Are Working Best Right Now

Standards Management

Triniti Burton — December 12, 2017 Follow @Triniti_Int — December 12, 2017 geralt / Pixabay Marketing has evolved significantly over the last decade. Technology has changed the way customers discover, research and communicate with brands. Organizations are navigating a rapidly shifting landscape of consumer behavior, research channels and marketing best practices. The ideal marketing mix … Continue reading 7 Demand Generation Methods That Are Working Best Right Now →

7 Easy Ways Use Instagram Stories Highlights For Your Brand

Instagram Branding

Dhariana Lozano — December 12, 2017 Follow @DhariLo — December 12, 2017 (December 12, 2017) Instagram rolled out Stories Highlights, so today I’m here to break down how you can utilize the new Instagram Stories Highlights feature for your brand or business! What Are Instagram Stories Highlights? With the Instagram Stories Highlight feature you can … Continue reading 7 Easy Ways Use Instagram Stories Highlights For Your Brand →

Consumers Place Trust In Publishers’ Sites

Statistics

Consumers Place Trust In Publishers’ Sites by Sara Guaglione , (December 12, 2017) While most people get the majority of their news and information from social platforms, the sites and apps owned by publishers are more trusted, according to a recent study, commissioned by Digital Content Next, a trade association representing premium digital publishers, and … Continue reading Consumers Place Trust In Publishers’ Sites →

5 local search tactics your competitors probably aren’t using

SEO Tools

Sherry Bonelli on December 12, 2017 Local SEO is competitive and fierce. With more and more local businesses vying for the Google local three-pack — and ads and online directories occupying a large percentage of the remaining SERP real estate — your local SEO strategy has to be aggressive. So, what can you do … Continue reading 5 local search tactics your competitors probably aren’t using →

CMOs should be measured by their results, not their spend

Content Strategy

Columnist Joe Hyland believes the most successful CMOs aren’t the ones who spend the most money; they’re the ones who invest in sophisticated martech stacks that produce big returns on revenue in the long term. Joe Hyland on December 12, 2017 “Budgets recede amid demand for results.” That’s Gartner’s headline on their latest CMO … Continue reading CMOs should be measured by their results, not their spend →

How to Attract Only the Best Job Candidates

Effective Hiring

Personal Branding Blog — December 12, 2017 — December 12, 2017 Need workers but not looking forward to combing through resumes from applicants who clearly didn’t read the job description? In a best-case scenario, an employer will recruit a talent pool of the most qualified candidates with a high aptitude and passion for the work. … Continue reading How to Attract Only the Best Job Candidates →

“Not My Job” Syndrome

Career Development

Annette Franz — December 12, 2017 Follow @annettefranz — December 12, 2017 Image courtesy of Pixabay Does your company suffer from the “not my job (NMJ) syndrome?” When was the last time you heard someone being asked to do some task that wasn’t outlined in their job description, only to respond with, “That’s not my … Continue reading “Not My Job” Syndrome →

Drafting Partners? 3 Lessons from the NBA

Partnerships

Dave Sutton — December 12, 2017 — December 12, 2017 Have you ever seen a pair of shoes named after Sam Bowie? Me neither. In 1984, Sam Bowie, a 7-foot-1 center from Kentucky was drafted by the Portland Trail Blazers—one spot ahead of a shooting guard named Michael Jordan. It is still regarded as one … Continue reading Drafting Partners? 3 Lessons from the NBA →