Daily Archives: December 15, 2017

Here’s what marketers really want for Christmas: 3 tips for building a better approach to data

Getting the most out of your data is on every marketer’s wish list this year. Contributor Stefan Benndorf discusses ways to get your analytics infrastructure in tip-top shape for 2018. Stefan Benndorf on December 7, 2017     Be honest, what is it that you really want for Christmas? It’s a more effective marketing operation, … Continue reading Here’s what marketers really want for Christmas: 3 tips for building a better approach to data

How to Use The Deming Cycle for Continuous Quality Improvement

Adam Henshall — December 7, 2017 — December 7, 2017 Understanding quality and seeking to improve it is arguably the core purpose behind undertaking process improvements. But where did this philosophy of process improvement come from? One key person is William Edwards Deming – sometimes referred to as Edward W. Deming. He’s principally a statistician, … Continue reading How to Use The Deming Cycle for Continuous Quality Improvement