Trisha Winter — December 5, 2017 Follow @Trishawinter — December 5, 2017 The partner channel is changing. And while there is a lot of buzz around the how and why, there isn’t much content on what to do about it. First, let me break down what is happening . . . The buyer is now … Continue reading The Changing Partner Channel and What You Can Do About It
Daily Archives: December 12, 2017
Agency secrets for a great Twitter strategy
Learn from agency insiders on how best to craft your Twitter strategy. Want to get more out of Twitter but aren’t sure where to start? We’ve compiled the best tips and tricks, straight from our agency insiders, on creating an impactful and engaging Twitter strategy. Find your voice Before you send out your first Tweet, … Continue reading Agency secrets for a great Twitter strategy
Great Video or Great Writing?
Philippe Guay — December 4, 2017 Follow @sendtonews — December 4, 2017 A recent article by Digiday caught my eye. It detailed the great anxiety experienced by many journalists about the overwhelming pivot to online video and noted the value of writers is no longer prioritized. Bryan Curtis, editor-at-large for The Ringer, calls the move … Continue reading Great Video or Great Writing?
Google Analytics Part 2: Digging Deeper into Key Metrics
Rachel Cunningham — November 28, 2017 — November 28, 2017 Careful analysis of user traffic, performance, and engagement is critical to understanding the true ROI of a B2B website design and marketing campaign. This article takes a closer look at the important metrics you and your marketing team should be evaluating to see how your … Continue reading Google Analytics Part 2: Digging Deeper into Key Metrics
CMO audit series, Part 6: Analytics
In Part 6 of a series, columnist Scott Rayden walks you through the top areas you should focus on in marketing analytics and how to implement them. Scott Rayden on November 27, 2017 No marketing department has an unlimited budget. The money question for us (pun intended) is “How can we best allocate budget to … Continue reading CMO audit series, Part 6: Analytics