By EmilyReiffer December 4th, 2017 YouTube is one of the most widely visited websites. The video sharing platform currently attracts over a billion users—about a third of all Internet users who all collectively generate billions of views. YouTube’s widely recognisable format and presence on the web make it a powerful asset to any marketing strategy. … Continue reading How To Track YouTube With Google Analytics
James Potter — December 1, 2017 Follow @thelinkedinman — December 1, 2017 LinkedIn used to be simple – we had connections and that was it, we got it. Back in 2015 LinkedIn released the function for followers to make it easier for people to see good content (don’t get me started on going viral) and … Continue reading What’s the Difference Between Connecting, Following and Contacts on LinkedIn?
Dave Orecchio — December 1, 2017 Follow @HighTechMKT — December 1, 2017 Fotomek / Pixabay Taking sales productivity to the highest possible level is a worthy goal for any business. Additionally, if all of your competitors are pursuing improved sales productivity, your company risks being left behind unless you adapt to the rapidly changing modern … Continue reading Inbound Sales Productivity Means Sellers Matter In The Digital World
Syed Balkhi — December 3, 2017 — December 3, 2017 Did you know that seven out of 10 visitors who abandon your site never return? That means if you’re not taking measures to connect with your abandoning visitors, you’re wasting your marketing budget and efforts. Let’s take a look at three different ways to turn … Continue reading 3 Strategies to Turn Abandoning Visitors into Subscribers
Josh Slone — December 3, 2017 — December 3, 2017 Need some ideas for improving your cold email response rates? Here are over 50 different split test ideas you can implement! There are two rules when it comes to split testing emails. You should ALWAYS be testing something (never send one version of an email). … Continue reading 50+ Split Test Ideas for A/B Testing Your Cold Email Campaigns
Amit Sen — December 3, 2017 Follow @amit_kumar_sen — December 3, 2017 Small businesses are usually lean on capital and funding. As per data from Small Business Administration, around 50 percent businesses bite the dust in their 1st year of operation only. Ineffective cost management is one of the crucial reasons behind the alarming rate … Continue reading 7 Ways How SMEs Can Reduce Business Expenses
Steve Hamm — December 3, 2017 Follow @maasprosrdu — December 3, 2017 JuralMin / Pixabay Automated marketing and CRM software is a powerful tool that gets you more leads and sales by increasing your engagement with business prospects. Rather than sending the same one-size-fits-all marketing message to everyone, you can tailor and tweak your marketing … Continue reading Get the Most From Automated Marketing and CRM: 3 Email Topics That Engage and Convert
Roland Pokornyik — December 3, 2017 Follow @RolFic — December 3, 2017 Anytime you send an email campaign, the chances are that a few recipients will unsubscribe. No matter how stellar your content is or if you offer colossal discounts, they will do it. People’s needs evolve, and what was cool (December 05, 2017) might … Continue reading 7 Tips to Make Your Reminder Emails Successful
Tiffany Howard — December 3, 2017 — December 3, 2017 As a freelance content writer, part of what I do involves keeping my ear to the ground and spotting trends in online conversations. Lately the air has been abuzz with many things: politics, machine learning, natural disasters, relief efforts, and other developments that will no … Continue reading My Twitter Thread Gained Over 66,000 Shares in 3 Weeks. Here’s What I Learned.
Paul Mosenson — December 3, 2017 Follow @nusparkmktg — December 3, 2017 Dashboard. Alphabet soup rules our lives, or so it sometimes feels these days. Digital Pay-per-Click (PPC) advertising has opened the door to a multitude of other abbreviations in the media buying world, and when more than one iteration of an acronym exists it’s … Continue reading CPM, eCPM, dCPM, eCPA Metrics in Media, and When To Use Them