Kara Jensen — November 16, 2017 Follow @BopDesignSD — November 16, 2017 Scrolling single page websites, videos playing in the background, short-form content, pop-up calls-to-action, hamburger menus. These are just a handful of the B2B website design trends showing up across various brand websites. However, we all know that just because something is trendy doesn’t … Continue reading B2B Website Design Trends: Friends or Foes?
Yext VP of Industry Insights Duane Forrester discusses his new e-book, “How Voice Search Changes Everything,” and what marketers can do to adapt and compete. Michelle Robbins on November 16, 2017 In 2016, Google said that 20 percent of all mobile queries were voice searches. Since that time, the number of virtual assistants in … Continue reading Voice search: Content may be king, but context is queen in the new voice-first world
How can you win over more shoppers this holiday season? Contributor Tom Mucklow believes retailers need to effectively use their customer data to personalize the shopping experience. Tom Mucklow on November 16, 2017 Gone are the days of enticing shoppers with festive windows and door-busting sales. As brick-and-mortar retailers continue to suffer from losses in … Continue reading Deck the halls with boughs of data
Hanna Dodd — November 16, 2017 — November 16, 2017 We’re approaching the end of the year and of the fourth quarter. Start preparing for your quarterly business review now, and look out for a few things. Expectations and reality don’t always align, and it’s impossible to meet 100% of quotas 100% of the time. … Continue reading 6 Metrics to Review in Your QBR
Bonnie Harris — November 16, 2017 Follow @waxmarketing — November 16, 2017 cabashito / Pixabay Getting more done in less time. Those six words would make any manager brim with excitement. That’s also the key takeaway from Joel Traugott, a marketer at HubSpot, about his experience adopting Scrum into the software company’s work routine. He … Continue reading Using Scrum to Manage Tasks
