How do online reviews impact search visibility, and what can you do to improve your online reputation? Columnist Stephan Spencer addresses these questions and more. Stephan Spencer on November 16, 2017 Is your online reputation fully optimized? Online reviews are a fundamental part of local search. That’s because 97 percent of consumers read online … Continue reading Understanding the interplay of SEO and a 5-star reputation
Dorothy Crenshaw — November 16, 2017 — November 16, 2017 ractapopulous / Pixabay In 2017, Americans opened our wallets to help victims of hurricanes, fires, and other disasters and to support our most heartfelt causes. And we’re probably not finished. This year’s #givingTuesday on November 28 will likely surpass 2016’s record-breaking haul of $ 168 … Continue reading Six Tips for a Millennial-Friendly CSR (Corporate Social Responsibility) Campaign
Patrick Gillooly — November 16, 2017 — November 16, 2017 Reaching your customers or donors — particularly through social media — is key to driving your year-end and holiday goals. But with diminishing organic reach on social platforms like Facebook and Twitter, how can you get in front of more customers this holiday season? Here … Continue reading 3 Ways to Reach More Customers with Social Media this Holiday Season
Shopping ads promote your online and local inventory. Columnist and Googler Matt Lawson reveals seven ways to get the most from your campaigns. Matt Lawson on November 16, 2017 Shopping ads are great, and they continue to improve. If you’re looking to get more out of your Shopping campaigns, there are some straightforward actions … Continue reading 7 Google tips to supercharge your Shopping ads
Voice: When Is It Okay To Hear An Ad? by Laurie Sullivan , Staff Writer @lauriesullivan, November 16, 2017 Voice is the new user interface and search tool, but it’s also a source of revenue for brands. But the software that makes these hardware assistants function does not always work. Eighty-five percent of respondents to … Continue reading Voice: When Is It Okay To Hear An Ad?
Lindy Tolbert — November 16, 2017 — November 16, 2017 Learning stuff online is the new standard for learning. It’s not just “how to tie a tie” how-to videos, it’s also learning hard skills. In fact, according to a recent report 59% of employed data scientists learned skills on their own or via a MOOC. … Continue reading How to Get Better Results with Online Learning
Lianna Patch — November 16, 2017 — November 16, 2017 If you’ve been in business for more than 10 minutes, you’re already familiar with the maxim “It’s not what you know, it’s who you know.” And you know your ecommerce store customers… but you don’t know their friends. YET. Word-of-mouth is one of the most … Continue reading How to Boost Your Order Count by Asking Loyal Customers for a Referral
Eric Rosenberg — November 16, 2017 — November 16, 2017 If you are looking to build a website, you have lots of options. Two of the most popular options to build a website today are WordPress and SquareSpace. WordPress powers about a quarter of all websites on the entire internet, which is pretty incredible considering … Continue reading WordPress or SquareSpace: What’s Right for Your Business?
Naman Kapur — November 16, 2017 Follow @kapur_naman — November 16, 2017 Ever since online marketing began, emails were the most effective means of marketing channel until push notifications arrived and changed everything few years ago. But over these years, apps have become overcrowded and people get too many notifications on their devices to notice … Continue reading 5 Reasons Emails Will Dominate Marketing Channels in 2018
Matt Martinez — November 16, 2017 — November 16, 2017 Content is king; this is no secret. But what separates great content from good content in the eyes of search engines, like Google? The key here is balance—a balance of language. Voice, tone and messaging are critical for crafting a compelling point, and remain core … Continue reading SEO Copywriting: How to Write Content That Ranks