Contributor Kaspar Syzmanski addresses some of the most commonly raised questions and issues regarding Google penalties. Kaspar Szymanski on November 15, 2017 For webmasters affected by a manual action, understanding why a particular penalty is applied, what the consequences are and how to adequately address the issue are key to resolving a potentially critical … Continue reading Google Manual Actions: Frequently asked questions and their answers
Daily Archives: November 23, 2017
Shifting From Selling Services to Products: 13 Key Things to Keep in Mind
Young Entrepreneur Council — November 15, 2017 Follow @YEC — November 15, 2017 What advice do you have for entrepreneurs shifting their focus from selling services to selling products? Changing gears from selling services to selling products is challenging, as it requires more than a few changes. Here are some things you need to keep … Continue reading Shifting From Selling Services to Products: 13 Key Things to Keep in Mind
Ultimate Guide to Dominating Black Friday PPC in 2017
Andrew Lolk — November 15, 2017 Follow @andrewlolk — November 15, 2017 Black Friday is a special day for PPC. Normally, we’re able to launch new campaigns and carefully mold them into perfection so we can reap the rewards for months, if not years to come. Black Friday PPC is different. You have 24 hours … Continue reading Ultimate Guide to Dominating Black Friday PPC in 2017
3 strategic goals SEO consultants should fulfill
Columnist Ryan Shelley discusses the three essential goals any SEO campaign must achieve: visibility, traffic and ROI. Ryan Shelley on November 15, 2017 What is the benefit of an SEO strategy? This is a question I get asked quite frequently — and one that I usually have to answer more than once. While many … Continue reading 3 strategic goals SEO consultants should fulfill
Why Diversity and Inclusion Should Be Part of Your Employee Communications
Matilda Egere-Cooper — November 15, 2017 — November 15, 2017 cocoparisienne / Pixabay In an ideal world, creating diverse workplaces would be a no brainer – like taking long walks in the park, enjoying the sun in summer, or blitzing through your favourite Netflix show (I’m already counting down the days to next year’s Stranger … Continue reading Why Diversity and Inclusion Should Be Part of Your Employee Communications
Diversify Your Facebook Marketing Strategy for Better Lead Generation
Jaime Nacach — November 15, 2017 Follow @bloominari — November 15, 2017 Generate more leads with a more robust Facebook marketing strategy Most businesses have a Facebook page, but they aren’t taking full advantage of one of the most powerful marketing mediums on the web. Facebook has approximately 2 BILLION active monthly users, making it … Continue reading Diversify Your Facebook Marketing Strategy for Better Lead Generation
5 Steps to Achieving Unparalleled Brand Exposure and SEO Boost from TV
Ryan Eldridge — November 15, 2017 — November 15, 2017 When marketing execs think of getting brand exposure on TV, they typically start with commercials and stop at sponsored segments. Yet today’s discerning viewer has tuned out to commercials, and they turn the channel when a sponsored segment starts. But TV is not dead. Done … Continue reading 5 Steps to Achieving Unparalleled Brand Exposure and SEO Boost from TV
3 Ted Talks Small Business Owners Should Listen To
Kaitlyn Hammond — November 15, 2017 — November 15, 2017 rawpixel / Pixabay As a small business owner, would you appreciate the opportunity to get advice from accomplished and world-known leaders? Would you be especially interested if this advice was free and accessible from a computer, tablet or smartphone? If you answered yes to the … Continue reading 3 Ted Talks Small Business Owners Should Listen To
The Psychology of Social Media
Laura Donovan — November 15, 2017 Follow @thewordpro — November 15, 2017 Marketing is the process of creating, communicating, delivering, and exchanging something that has a value to customers, clients, partners, and society at large. At its very core, marketing is psychological. Whereas advertising and selling implement techniques to get people to give you cash … Continue reading The Psychology of Social Media
It’s time for creative to retake center stage
Has programmatic put great creative on the back burner? Columnist John Nardone explains why agencies need to put creative at the forefront of their efforts again. John Nardone on November 15, 2017 Call me a curmudgeon. When I was coming up through the advertising industry, it was creative that drove the campaign. Creative development … Continue reading It’s time for creative to retake center stage