Daily Archives: November 23, 2017

Google Manual Actions: Frequently asked questions and their answers

Contributor Kaspar Syzmanski addresses some of the most commonly raised questions and issues regarding Google penalties. Kaspar Szymanski on November 15, 2017   For webmasters affected by a manual action, understanding why a particular penalty is applied, what the consequences are and how to adequately address the issue are key to resolving a potentially critical … Continue reading Google Manual Actions: Frequently asked questions and their answers

Shifting From Selling Services to Products: 13 Key Things to Keep in Mind

Young Entrepreneur Council — November 15, 2017 Follow @YEC — November 15, 2017 What advice do you have for entrepreneurs shifting their focus from selling services to selling products? Changing gears from selling services to selling products is challenging, as it requires more than a few changes. Here are some things you need to keep … Continue reading Shifting From Selling Services to Products: 13 Key Things to Keep in Mind

Why Diversity and Inclusion Should Be Part of Your Employee Communications

Matilda Egere-Cooper — November 15, 2017 — November 15, 2017 cocoparisienne / Pixabay In an ideal world, creating diverse workplaces would be a no brainer – like taking long walks in the park, enjoying the sun in summer, or blitzing through your favourite Netflix show (I’m already counting down the days to next year’s Stranger … Continue reading Why Diversity and Inclusion Should Be Part of Your Employee Communications

Diversify Your Facebook Marketing Strategy for Better Lead Generation

Jaime Nacach — November 15, 2017 Follow @bloominari — November 15, 2017 Generate more leads with a more robust Facebook marketing strategy Most businesses have a Facebook page, but they aren’t taking full advantage of one of the most powerful marketing mediums on the web. Facebook has approximately 2 BILLION active monthly users, making it … Continue reading Diversify Your Facebook Marketing Strategy for Better Lead Generation

5 Steps to Achieving Unparalleled Brand Exposure and SEO Boost from TV

Ryan Eldridge — November 15, 2017 — November 15, 2017 When marketing execs think of getting brand exposure on TV, they typically start with commercials and stop at sponsored segments. Yet today’s discerning viewer has tuned out to commercials, and they turn the channel when a sponsored segment starts. But TV is not dead. Done … Continue reading 5 Steps to Achieving Unparalleled Brand Exposure and SEO Boost from TV