David Kiger — November 10, 2017 Follow @davidkiger — November 10, 2017 When it comes to pressure and challenges, CEOs often have a hefty load. Though some stresses are universal, executives may feel an additional burden to transcend every issue for the good of the company. Here’s a look at some challenges that CEOs may … Continue reading Under Pressure: CEOs Must Face Constant Hurdles
Daily Archives: November 19, 2017
Delivering great customer experiences doesn’t happen overnight
Marketers are keen to deliver better customer experiences, but it takes time and a smart strategy. Columnist Dayle Hall shares four things you can do to make it happen. Dayle Hall on November 10, 2017 Marketers have a lot of different priorities these days. One thing that many of us have in common, … Continue reading Delivering great customer experiences doesn’t happen overnight
A CMO confession: The 5 marketing lies I’ve told myself
What marketing lies are you telling yourself? Contributor Joe Hyland comes clean with five marketing misconceptions that he’s pledging to overcome. Joe Hyland on November 10, 2017 Marketers, if trust is our greatest currency, why are we lying so much? Apologies in advance for the cynicism — maybe I woke up on the wrong … Continue reading A CMO confession: The 5 marketing lies I’ve told myself
2017 holiday shopping trends: How consumers plan to research & purchase gifts this season
Holiday shopping insights from Cardlytics, VigLink and Valassis Amy Gesenhues on November 10, 2017 Two weeks out from the busiest holiday shopping time of the year, many holiday shoppers are already hitting the buy button. Cardlytics, a company that provides an online rewards platform for financial institutions, says that 40 percent of holiday spend … Continue reading 2017 holiday shopping trends: How consumers plan to research & purchase gifts this season
8 Reasons Gen Y is More Productive Than Any Other Generation
Serenity Gibbons — November 10, 2017 — November 10, 2017 Anemone123 / Pixabay Millennials (a.k.a. Gen Y) are stereotyped as lazy and entitled. It’s hard to forget all the stories about participation trophies that each youngster received just for signing up and playing on a sports team when they were young. Things like this helped … Continue reading 8 Reasons Gen Y is More Productive Than Any Other Generation
How a Virtual Assistant Can Help You Grow Your Business
Jen McKenzie — November 10, 2017 — November 10, 2017 geralt / Pixabay When you run your own business, you inevitably have a lengthy to-do list at any given time. It may feel as though you are pulled in various directions each day, and this gives you little time to focus on important matters, such … Continue reading How a Virtual Assistant Can Help You Grow Your Business
Four key holiday paid search trends to keep an eye on
Columnist Andy Taylor shares data that can help predict trends in the e-commerce and retail space this holiday season. Advertisers, take note! Andy Taylor on November 10, 2017 During the holidays, there are a million different data points advertisers can look at to see how paid search is performing throughout this crucial shopping period. … Continue reading Four key holiday paid search trends to keep an eye on
How are you changing your content marketing program in 2018?
To help you plan ahead and get your content marketing program in tip-top shape, columnist Rachel Lindteigen predicts the changes you can expect to see next year. Rachel Lindteigen on November 10, 2017 We’re in the end of 2017, cruising into the all-important holiday season, and you’re probably focused on closing out the year … Continue reading How are you changing your content marketing program in 2018?
Why Cross Functional Teams Fail and How to Ensure Yours Does Not
Rick Lepsinger — November 10, 2017 Follow @onpoint_llc — November 10, 2017 There are several benefits to having cross-functional teams within an organization. This includes increased efficiency, faster decision-making, and more opportunities to share resources. However, there are also numerous challenges facing cross-functional teams—whether they share a co-located space or use a virtual environment to … Continue reading Why Cross Functional Teams Fail and How to Ensure Yours Does Not
3 Considerations When Buying Hiring Software
Shaun Ricci — November 9, 2017 — November 9, 2017 The logical way to think of hiring software is considering what product is going to best solve the pain points that your recruiting team has. Unfortunately, a product-focused culture that mostly considers features and potential for customizations can miss the big picture. It can create … Continue reading 3 Considerations When Buying Hiring Software