Daily Archives: November 11, 2017

A/B Testing Your Creative and Copy: The Good, The Bad, and The Best Practices

Amanda Oliver — November 2, 2017 — November 2, 2017 WHY FOCUS JUST ON CREATIVE AND COPY? Any digital advertiser knows that A/B testing is a requirement when you want to make sure you’re getting your money’s worth on your ads. We’re not here to dispute the fact that A/B testing audience segments or landing … Continue reading A/B Testing Your Creative and Copy: The Good, The Bad, and The Best Practices

8 Best Practices That Will Improve Your A/E/C Firm’s Email Marketing

Tim Asimos — November 3, 2017 Follow @timasimos— November 3, 2017 Email marketing remains to be a powerful online marketing tool when properly executed. And while most A/E/C firms are using email marketing to communicate with clients and prospects, many aren’t necessarily seeing results and could use a boost. Does your A/E/C firm suffer from … Continue reading 8 Best Practices That Will Improve Your A/E/C Firm’s Email Marketing

Content Pillars: New SEO Tactic Answers the Long-Form Content Question

Brittany Laeger — November 3, 2017 — November 3, 2017 Once again, it’s time for marketers and SEO specialists to change our tactics. Over the last year or two, the conversation in inbound and digital marketing has shifted. In the early days of blogging, the conventional wisdom was to create short, concise blog posts that … Continue reading Content Pillars: New SEO Tactic Answers the Long-Form Content Question