People-based Marketing: Everything Old is New Again by Justin Schuster , October 30, 2017 On the surface, people-based marketing appears to be a relatively recent innovation. The term was coined by Facebook in 2014 to describe how CRM data could be matched to Facebook accounts for targeting. Now the term has grown to encompass both … Continue reading People-based Marketing: Everything Old is New Again
Marko Saric — October 31, 2017 Follow @MarkoSaric — October 31, 2017 A friend of mine told me that his goal is to have 500 loyal visitors daily within the first six months of launching a new blog. Most blogs will never attract that large an audience. In a world of millions of blogs, starting … Continue reading Blog Marketing 101: 40 Places To Promote Your Content And Get Visitors
Bob Woods — October 31, 2017 Follow @bobwoods — October 31, 2017 If you’re in business and using social to build your sales, you may have heard of LinkedIn‘s Social Selling Index. In case you haven’t heard of it, or wonder what it really is, here’s LinkedIn’s take on it: The Social Selling Index was … Continue reading Adjust Your Thinking About LinkedIn’s Social Selling Index
Patrick Hutchison — October 31, 2017 — October 31, 2017 What They Are Showcase Shopping Ads allow online merchants to engage users earlier in the purchase journey, when those users are discovering what to buy and where to buy it. They also let you curate richer user experiences by letting you match broad search terms … Continue reading Showcase Shopping Ads: A Powerful Tool for the Holidays
Ronald Dod — October 31, 2017 Follow @Visiture_Search— October 31, 2017 Amazon has been having huge success over the past years, and it doesn’t seem like it’s going to stop anytime soon. According to an analysis by Slice Intelligence, 43% of all online retail sales in the U.S. went through Amazon in 2016. This is … Continue reading The Future of Selling on Amazon for Online Retailers
Joydeep Bhattacharya — October 31, 2017 Follow @seoforu— October 31, 2017 Local SEO competition is heating up. 2018 is the year for you to really raise your local SEO game to enjoy the sweet fruits of high visibility for local searches on Google. Here are 5 strategies you can trust. 1- Capture Your Space on … Continue reading 5 Strategies to Improve Local SEO in 2018
Joe Donahue — October 31, 2017 — October 31, 2017 Credit: Stock-Asso/Shutterstock In recent years, many applicants have commented that their skillset doesn’t seem to carry them as far as it used to. It’s true. “Upskilling” is the rise in employer expectations to want more educated and qualified candidates. Upskilling became more popular during the … Continue reading What Skills Do Employers Really Want to See on Your Resume?
Roshan Shetty — October 31, 2017 — October 31, 2017 There is an old Zig Ziglar quote that says: “The top salesperson in the organization probably missed more sales than 90% of the sales people on the team, but they also made more calls than the others made.” As motivational as this can be, it … Continue reading Should There Be A Trade-off Between Good Data and Productivity?
Personal Branding Blog — October 31, 2017 — October 31, 2017 geralt / Pixabay Every human being wants to be recognized and appreciated for the work they do because they like to see the reward of their efforts. However, managers often wait until the annual performance review day to give their feedbacks and show their … Continue reading Why is Employee Recognition Important?
Recommendation engines are a powerful tool for Amazon, Netflix and more. Columnist Daniel Faggella takes a look at the benefits of recommendation engines and explains why marketers should be paying attention. Daniel Faggella on October 31, 2017 Netflix’s long list of suggested movies and TV shows is a fantastic example of a personalized user … Continue reading The ROI of recommendation engines for marketing