Tevis Trower — October 28, 2017 — October 28, 2017 kewl / Pixabay Mindfulness is a buzzword in many business magazines and leadership blogs. Lauded as a miracle cure to almost all workplace ills, mindfulness is a very strong technique…but only when it is applied properly. It will not magically transform your office into a … Continue reading Mindfulness at Work: Forcing Employees To “Slow Down” Gives Them A Significant Edge
Aleah Taboclaon — October 28, 2017 — October 28, 2017 A lot of people want to start a small business. It’s not surprising; everyone knows nobody got rich working for somebody else. A small business, after all, is independently owned and operated; you can take it as far as you want it to go. And … Continue reading Infographic: How Do I Start My Own Small Business?
Lianna Patch — October 26, 2017 — October 26, 2017 Say you’re an ecommerce store owner who enjoys regular sales. What percentage of your customers have bought from you more than once? If you’re like most owners, that number hovers right around “not enough” percent. Me neither, Oprah! And if you’re like virtually all ecommerce … Continue reading Write a Killer Welcome Email to Increase Your Number of Repeat Customers
Steph Marsh — October 28, 2017 — October 28, 2017 It’s natural to want to show off your business’ accomplishments. We all long for that sense of pride. However, these types of stories are mostly self-serving. As with elevator pitches, there’s a time and a place for that. The best video stories don’t start with … Continue reading Harness the Power of Business Storytelling Through Video
Katy French — October 26, 2017 — October 26, 2017 Infographics are a lot more than pictures and words. A good infographic delivers a strong message, intentionally crafted and communicated in everything from the copy and story to the format and design. Unfortunately, a lot of people claim to “do” infographics, but only an expert … Continue reading 10 Questions to Ask Before You Hire an Infographic Design Company
Eric Johnson — October 26, 2017 — October 26, 2017 Social Media Giants and the Death of Organic Reach StockSnap / Pixabay It’s almost 2018, and many social media marketers are still kicking back and discussing the best year ever in social media marketing: 2008. In 2008, Facebook was a no man’s land. No significant … Continue reading Is Social Media Marketing Dying?
David Kiger — October 27, 2017 Follow @davidkiger — October 27, 2017 QuinceMedia / Pixabay Halloween is right around the corner, and with it come haunted houses, trick-or-treating and scary movies. Small business owners can capitalize on this time of year with related activities including seasonal marketing opportunities, costume contests and candy giveaways. There are … Continue reading Scary Movies, Smart Lessons: Small Business Tips From Scary Flicks
Jessica Davis — October 27, 2017 Follow @godotmedia— October 27, 2017 Your content defines your business. It also sets you apart from your competitors. In today’s age of social media engagement, it’s imperative for companies to be visible online. While publishing content is just one side of the coin, the other is placement of the … Continue reading 7 Social Media Tools That Simplify Content Marketing
Bob Woods — October 27, 2017 Follow @bobwoods — October 27, 2017 illustrade / Pixabay Connect. Connect. Connect. It’s a mantra we all feel like we should be following to successfully conduct business on LinkedIn. Yet it can be very uncomfortable for people to reach out to others on the platform–especially people we don’t know. … Continue reading The Follow – A Softer Way of Getting Noticed on LinkedIn
Lisa Kilker — October 27, 2017 Follow @getpose — October 27, 2017 Photo by Tim Gouw via Pexels If you’ve ever worked retail, you can commiserate. You have a customer that you’ve gone out of your way for, bent over backwards, called in favors, but they are still not happy. When is enough enough? Can … Continue reading How to Deal With an Unhappy Customer and Their Negative Review