Ana Gotter — October 24, 2017 Follow @ana_gotter — October 24, 2017 We’re all walking around with phones semi-glued to our hands, so it only makes sense that mobile usage has been increasing at a rate fast enough that it has surpassed desktop usage. We’re spending more time than ever on our mobile devices. That … Continue reading Desktop vs. Mobile Video Consumption: What You Need to Know
Ali J. Taylor — October 25, 2017 Follow @BelMarketingDS — October 25, 2017 mohamed1982eg / Pixabay Welcome to Facebook advertising, home of the lowest cost per 1,000 impressions in the history of the entire advertising world (AdEspresso, 2016). The world really is your oyster when you’re advertising on Facebook. With each person building their own … Continue reading Mastering Facebook Advertising for Local Businesses
Eric Johnson — October 24, 2017 — October 24, 2017 The Death of the Commercial Free-Photos / Pixabay Twenty years ago, advertising was a lot more straightforward than it is today. It might not have been any easier, but it was definitely predictable. At the time, the best way to get your message out was … Continue reading Redefining Your Social Strategy: Commercials Vs. Conversations
Garry Grant — October 24, 2017 Follow @seoinc — October 24, 2017 The Accelerated Mobile Pages project, also known as Google AMP is an open-source project designed to improve page speed on mobile devices. It was launched in February 2016 and studies show that websites using AMP technology load up to 85% faster than the … Continue reading What You Need to Know About Google AMP
Sahail Ashraf — October 24, 2017 Follow @BizGrowInsights — October 24, 2017 Everyone knows the value a brand can see when influencer marketing becomes integral to how they operate. Get the right people involved and you have the chance to pull together a marketing juggernaut, evangelists who work hard and come complete with their own … Continue reading How To Reward A Social Media Influencer
Social media marketing isn’t just about winning followers. Columnist Alison Zeringue shares tips for improving customer service and delighting consumers publicly through your social channels. Alison Zeringue on October 24, 2017 Social media has been the “buzz” in marketing practically since its inception. And while your business should absolutely be utilizing these channels as … Continue reading 4 steps to enhancing the customer experience with social media
Don’t make the mistake of cutting corners on deliverability. Columnist Jose Cebrian says budgeting wisely on deliverability services and technology will boost both your email program and your revenue. Jose Cebrian on October 24, 2017 For various reasons, companies are increasingly choosing to handle their email production in-house or through agencies versus having the … Continue reading Skimping on deliverability spend? You’re hurting your email program
Andre Oentoro — October 24, 2017 Follow @breadnbeyond — October 24, 2017 Animated explainer videos are the go-to promotion tool for start-ups. They’re very effective at selling a product and increasing conversion rates. This is exactly why companies from all over the world like them: They work and they look awesome on websites and Kickstarter … Continue reading The Start-Up’s Guide to Making an Explainer Video That Sells
Lilach Bullock — October 24, 2017 Follow @lilachbullock — October 24, 2017 Photo-Mix / Pixabay Social media marketing is constantly evolving, constantly changing, with new social networks popping up, new features being developed, new influencers changing the game. Not only that, but there is so much information out there about social media marketing, that you … Continue reading 4 Social Media Marketing Resources & Methods That Will Help You Become a Pro
It’s hard to keep up with quickly evolving consumer behaviors. Columnist Kevin Bobowski believes marketers will need to adapt their martech stacks and deliver a better experience to meet rising expectations. Kevin Bobowski on October 24, 2017 In my previous article, I discussed the importance of delivering a great customer experience — and using … Continue reading Is your martech stack keeping pace with changing customer behavior?
