Don’t make the mistake of cutting corners on deliverability. Columnist Jose Cebrian says budgeting wisely on deliverability services and technology will boost both your email program and your revenue. Jose Cebrian on October 24, 2017 For various reasons, companies are increasingly choosing to handle their email production in-house or through agencies versus having the … Continue reading Skimping on deliverability spend? You’re hurting your email program
Daily Archives: October 30, 2017
The Start-Up’s Guide to Making an Explainer Video That Sells
Andre Oentoro — October 24, 2017 Follow @breadnbeyond — October 24, 2017 Animated explainer videos are the go-to promotion tool for start-ups. They’re very effective at selling a product and increasing conversion rates. This is exactly why companies from all over the world like them: They work and they look awesome on websites and Kickstarter … Continue reading The Start-Up’s Guide to Making an Explainer Video That Sells
4 Social Media Marketing Resources & Methods That Will Help You Become a Pro
Lilach Bullock — October 24, 2017 Follow @lilachbullock — October 24, 2017 Photo-Mix / Pixabay Social media marketing is constantly evolving, constantly changing, with new social networks popping up, new features being developed, new influencers changing the game. Not only that, but there is so much information out there about social media marketing, that you … Continue reading 4 Social Media Marketing Resources & Methods That Will Help You Become a Pro
Is your martech stack keeping pace with changing customer behavior?
It’s hard to keep up with quickly evolving consumer behaviors. Columnist Kevin Bobowski believes marketers will need to adapt their martech stacks and deliver a better experience to meet rising expectations. Kevin Bobowski on October 24, 2017 In my previous article, I discussed the importance of delivering a great customer experience — and using … Continue reading Is your martech stack keeping pace with changing customer behavior?
Saving Abandoned Carts With User-Generated Content
Melanie Matias — October 24, 2017 — October 24, 2017 Tumisu / Pixabay With all of the different ways brands can interact with their customers, it can be hard to decide where to focus your marketing efforts, but one thing is clear: abandoned cart email campaigns are the low-hanging fruit of recovering online revenue. Want … Continue reading Saving Abandoned Carts With User-Generated Content
19 technical SEO facts for beginners
Want to dip your toes into technical SEO? Columnist John Lincoln shares some fun tidbits for those just starting out. John Lincoln on October 24, 2017 Technical SEO is an awesome field. There are so many little nuances to it that make it exciting, and its practitioners are required to have excellent problem-solving and critical … Continue reading 19 technical SEO facts for beginners
How To Win An Influential Blogger To Write For Your Site
By Ann Smarty October 24th, 2017 I am a pretty prolific writer online. My work has ended up on dozens of sites over the years, including some big names. On the other hand, I have also had some incredible, influential bloggers writing for my site, or participating in other content I have created. With … Continue reading How To Win An Influential Blogger To Write For Your Site
Small Business Tips: Increasing Your Financial Literacy
Robert Gloer — October 24, 2017 Follow @IOUFinancial — October 24, 2017 Maklay62 / Pixabay Having a great idea and running with it is not enough to operate a successful business. A business owner must wear many hats when operating their company, but managing and understanding their finances doesn’t always come easily. Relying on a … Continue reading Small Business Tips: Increasing Your Financial Literacy
Why Articulating A Clear Vision Is Critical For Entrepreneurs
Kate Gerasimova — October 24, 2017 — October 24, 2017 TeroVesalainen / Pixabay A few years ago I used a phone app, called Shapr, to expand my social circles, to make new connections, learn new things and enjoy a conversation or two. I met aspiring artists and entrepreneurs who were looking to start a business … Continue reading Why Articulating A Clear Vision Is Critical For Entrepreneurs
Should You Add a Money-Back Guarantee to Your Digital Products?
Taylor Gordon — October 24, 2017 — October 24, 2017 27707 / Pixabay To offer refunds or not to offer refunds, that is the question. The fear with adding a money-back guarantee to products is the possibility that buyers will take advantage of you. If you sell products online like ebooks and courses, someone can … Continue reading Should You Add a Money-Back Guarantee to Your Digital Products?