Erika Dickstein — October 23, 2017 Follow @springinsight — October 23, 2017 As I sit across the table from a prospective client, we can absolutely agree upon one thing: Her business would be far better off if we built a fresh website from which we could promote her business and grow. I also know something … Continue reading Are You Stuck In the Past? The Costs of Sunk Costs.
Carol Forden — October 23, 2017 Follow @carolforden — October 23, 2017 Fotocitizen / Pixabay For content marketing to be effective, you need to master the art of storytelling. Its long been known that facts tell, but stories sell. Great storytelling and content marketing planning requires a structure of a compelling story. Powerful stories need … Continue reading Facts Tell, But Stories Sell – Great Brands Are Storytellers
By Samuel David October 23rd, 2017 I don’t intend to bore you with this but as of 2017, links remains a top Google ranking signal. Chances are you have come across one of those case studies (I have!) sharing amazing results from link building exploits. It usually looks something like this: This: Or this: … Continue reading Active Link Building Works: Here’s Why It Doesn’t For You
Competition during the holidays is fierce. Contributor Tony Toubia shares best practices to help you engage with your customers and ensure your brand doesn’t get lost in the noise. Tony Toubia on October 23, 2017 A lot of customers naturally have their sights set on the December holidays, when they can enjoy the … Continue reading Offers they can’t refuse: Strategies to stand out on Black Friday
Amanda Clark — October 23, 2017 Follow @GrammarChicInc — October 23, 2017 Pixabay You may think that once you walk out of an interview, your job is done and the ball is in the employer’s court now. While this is true, that doesn’t mean you’re off the hook quite yet. Whether you totally rocked – … Continue reading Why Sending a Thank You Note After an Interview Matters
Dan Shewan — October 23, 2017 — October 23, 2017 One of the slyest tricks you’ll come across on a job application is the part where it says that attaching a cover letter is optional. Shutterstock Sure, some companies genuinely may not care if you include a cover letter with your application or not, but … Continue reading How to Write a Cover Letter for a Job Application
