As mobile location data evolves beyond just ad targeting, contributor Eric Aledort takes a look at how it’s being applied across the entire enterprise, from urban planning to the pricing of real estate. Eric Aledort on October 23, 2017 More and more marketers are using mobile location data to target their ad spend: In … Continue reading Location data beyond the marketing department: A look at 3 use cases
As brands demand the level of reporting that Google, Facebook and Amazon deliver, media agencies are being forced to evolve technologically. Columnist Rob Rasko discusses what marketers need to know about this new media agency. Rob Rasko on October 23, 2017 Media agencies are facing tremendous pressure these days, much of it stemming from marketer … Continue reading Increasing expectations will alter the media agency’s paradigm — and brands will feel that shift
Columnist Kevin Rowe shares tips on working with online influencers to boost your brand’s link profile, its brand visibility and traffic to your site. Kevin Rowe on October 23, 2017 You may be thinking that no one wants to share your content, but the opposite is actually true: Because they post so often, online … Continue reading 10 ways to generate links with online influencers
Bob Woods — October 23, 2017 Follow @bobwoods — October 23, 2017 I was recently conducting research for a Webinar I conducted on social selling. It was the typical “Social Selling 101” session that it seems everyone in this space conducts, but I wanted to beef it up with statistics from this world. I found … Continue reading Social Selling: The Statistics
Sahail Ashraf — October 23, 2017 Follow @BizGrowInsights — October 23, 2017 It is not that difficult to find followers on social media these days. There are a number of techniques and approaches that a brand can use. The trick is to get people who come to your pages to stick around, to engage and … Continue reading How To Keep Hold Of Followers And Fans On Facebook
Mike Macioci — October 23, 2017 Follow @mikemacioci — October 23, 2017 stevepb / Pixabay What is an annuity? Look at it as an insurance contract designed to provide retirement income. The actual definition of the term “annuity” is a stream of payments that is guaranteed (by the issuing company) for a period of time. … Continue reading Frequent Annuity Questions
Choncé Maddox — October 23, 2017 — October 23, 2017 Free-Photos / Pixabay As a freelancer, your time spent working is very crucial since you only get paid for the work you complete and submit. Yet if you’re running your own small business you have to take care of administrative duties. These duties include tasks … Continue reading Time Spent Doing Unpaid Tasks Can Be Managed Better
Irene McConnell — October 23, 2017 — October 23, 2017 10 years ago you couldn’t use Google to find a coffee shop near you. Now you can say “Siri, is there a good coffee shop near me?” and you’ll get an intelligent list of cafes, curated according to precise user feedback and your tastes – … Continue reading Why You Need A Strong Personal Branding Strategy (Future-Proof Your Career)
Janet Church — October 23, 2017 Follow @JanetChurch — October 23, 2017 A growing number of businesses of all sizes — from small startups to large enterprises — are tapping their workforce to extend their social media footprint. When this strategy is done correctly, the rewards and ROI are considerable. For example: Content shared by … Continue reading Employee Policies and Best Practices For Your Social Media Governance Plan
Amanda Abella — October 23, 2017 — October 23, 2017 Because I run a group coaching program where I help clients find their ideal business model, I’ve noticed that often times people miss some key points. Let’s be frank, not every model is created equal. A lot of people want to jump into a particular … Continue reading 3 Questions To Ask Yourself When Creating a Business Model
