Daily Archives: October 26, 2017

14 Reasons Your Facebook Ads Are Not Working

Peter Dulay — October 20, 2017 — October 20, 2017 Facebook has almost 2 billion users on whom they’re constantly collecting data. With every update, post, check-in, comment, and like, Facebook stores information. Because of this, Facebook has essentially become a marketer’s library, where you can find your customers and present offers that resonate with … Continue reading 14 Reasons Your Facebook Ads Are Not Working

Testing shows e-commerce navigation doesn’t work the way we think it does

Columnist Brian Massey tests out ways to improve main navigation design and finds that before you completely overhaul your navigation scheme, you may want to try changing the words used. Brian Massey on October 20, 2017   At the top of most any e-commerce website, you will see a strip of pixels emblazoned with words. … Continue reading Testing shows e-commerce navigation doesn’t work the way we think it does

How to Get More Unique Customers With Crazy-Effective Abandoned Cart Emails

Lianna Patch — October 20, 2017 — October 20, 2017 Quick quiz: How many times today have you been in the middle of doing something, gotten a notification or an email or a text or just gotten plain ol’ distracted… and forgotten to finish what you started? I’m guessing it’s happened at least once today. … Continue reading How to Get More Unique Customers With Crazy-Effective Abandoned Cart Emails

Employee Engagement Techniques for Contact Centers to Reduce High Turnovers

Sarah Hall — October 19, 2017 — October 19, 2017 The staff turnover is one of the biggest problems that contact centers face today. It has a huge impact on the costs and the quality of service. According to the 2016 US Contact Center Decision Makers’ Guide from ContactBabel.com – the Average annual turnover rate … Continue reading Employee Engagement Techniques for Contact Centers to Reduce High Turnovers

Essential Basics to Selling With Facebook Messenger

Pete Boyle — October 19, 2017 — October 19, 2017 When it comes to eCommerce, we all share the same goal: Increase sales without increasing advertising costs. It’s a simple goal, however the methods to achieve it are complex. You could explore email marketing, paid advertising, influencer outreach, on-site optimization, social media promotion or, more … Continue reading Essential Basics to Selling With Facebook Messenger

How to Use Social Selling to Connect With Barricaded Buyers

Douglas Burdett — October 19, 2017 Follow @MarketingBook — October 19, 2017 With buyers avoiding your salespeople and interruptive marketing messages, social selling can help you breakthrough to the modern, informed buyer. 12019 / Pixabay The way your customers buy has changed in recent years, and sadly, many in sales are still in denial about … Continue reading How to Use Social Selling to Connect With Barricaded Buyers

9 Proven Ways to Convert Your Abandoned Carts

Mallory Fetchu — October 19, 2017 — October 19, 2017 Stock photo If you are operating an e-commerce business, abandoned carts probably aren’t a new subject to you. An overwhelming 69.23 percent of e-commerce shoppers abandon their carts. Some abandoned carts are unavoidable—think the “just browsing” visitors. However, a large percentage of abandoned carts still … Continue reading 9 Proven Ways to Convert Your Abandoned Carts

Survey: 37% of online retailers started holiday preparations earlier this year

The vast majority of BigCommerce survey respondents expect to see higher holiday revenue in 2017. Amy Gesenhues on October 19, 2017   As we head into peak holiday shopping season, a survey of online retailers conducted by BigCommerce reveals more than a third began their holiday preparations months earlier than last year. The e-commerce software … Continue reading Survey: 37% of online retailers started holiday preparations earlier this year