Daily Archives: October 18, 2017

4 Powerful eCommerce Skills That Can Open Up Career Growth Opportunities

Mark Miller — October 11, 2017 Follow @MMtwopointfive — October 11, 2017  Mediamodifier / Pixabay In 2017, eCommerce sales are expected to grow to a staggering $ 2.290 trillion. Yes, trillion, with a T. eCommerce transactions will account for about 10% of retail sales worldwide this year, and you can assume those figures will only … Continue reading 4 Powerful eCommerce Skills That Can Open Up Career Growth Opportunities

Being SMART with your martech: Balancing product inputs and performance outputs

Don’t just focus on the technologies you use in your stack. Contributor Andy Betts explains why you need to carefully consider marketing performance and make martech decisions that prioritize ROI. Andy Betts on October 11, 2017     Most chief marketing officers will agree that building a marketing technology stack is a key priority when … Continue reading Being SMART with your martech: Balancing product inputs and performance outputs

The ever-increasing importance of usability and trust in link building

Sometimes link builders identifying promising sites think only in terms of metrics. Columnist Julie Joyce explains why usability has become one the most important things to consider. Julie Joyce on October 11, 2017   Just the other day, I was showing a cool site that I’d just found to a (very intelligent and internet-savvy) friend, … Continue reading The ever-increasing importance of usability and trust in link building

The 8 Worst Social Selling Mistakes Small Businesses Make

Shea Drake — October 11, 2017 — October 11, 2017 While selling on social is growing in popularity (and acceptance), too many businesses are still making critical social selling mistakes. Regardless of social selling’s benefits and rising popularity, you likely still have questions about how to succeed with this strategy. Today, we share eight common … Continue reading The 8 Worst Social Selling Mistakes Small Businesses Make

7 Leadership Challenges You Can Effectively Overcome

Personal Branding Blog — October 11, 2017 — October 11, 2017 ar130405 / Pixabay Successful businesses often have leaders who excel at developing skills, guiding employees and being a consistent voice of reason. Leadership entails ample responsibility, with a variety of common challenges associated with the leadership role. Fortunately, leaders can respond to many of … Continue reading 7 Leadership Challenges You Can Effectively Overcome

The Cost of Poor Delivery and Engagement As A Consequence of Bad Data

Ross Sibbald — October 11, 2017 Follow @https://www.twitter.com/rosssibbald — October 11, 2017 Information and data form part of an organization’s strategic assets. Not having clean, up to date, valuable and relevant data is a massive opportunity cost for your business and believe it or not, consequence of bad data affects more than just the costs. … Continue reading The Cost of Poor Delivery and Engagement As A Consequence of Bad Data