MBLM’s 2017 brand intimacy report ranks 386 brands across 15 industries based on emotional connections brands have with consumers. Amy Gesenhues on October 6, 2017 Everyone has a favorite coffee brand, or maybe a tech brand they are forever tied to — standing in line to buy the latest gadget at every launch. I … Continue reading But do you love me? A brand intimacy agency ranks brands based on emotional connections to consumers
Daily Archives: October 12, 2017
How 2 Brands Navigate the Chaotic Chat Channels of Modern Ecommerce Customer Service
David Feng — October 6, 2017 — October 6, 2017 Earlier this year, Michael Mandel from Progressive Policy published a piece about the growth of ecommerce sector jobs based on the latest data from the Bureau of Labor Statistics. From 2007 to 2017, the ecommerce sector has created roughly 397,000 new jobs in the United … Continue reading How 2 Brands Navigate the Chaotic Chat Channels of Modern Ecommerce Customer Service
How Brands Can Use Instagram Stories [Infographic]
Bob Hutchins — October 5, 2017 Follow @Bobhutchins — October 5, 2017 If you’re like a lot of brands we’ve helped, you know what Instagram Stories are, you feel like you should use them, but you just don’t know how. Plus, who’s got time to add one more social campaign to an already busy weekly … Continue reading How Brands Can Use Instagram Stories [Infographic]
3 Things I Wish I Knew Before Starting a Blog for My Business
Taylor Gordon — October 5, 2017 — October 5, 2017 yourschantz / Pixabay You’ve probably heard time and time again that starting a blog for your business is necessary. In fact, often when I read marketing advice I hear Oprah Winfrey’s voice saying, “You need a blog. You need a blog. Everyone needs a blog!” … Continue reading 3 Things I Wish I Knew Before Starting a Blog for My Business
Why Your Resume Shouldn’t Be ‘One-Size-Fits-All’
Amanda Clark — October 5, 2017 Follow @GrammarChicInc — October 5, 2017 geralt / Pixabay When you’re desperate to find a new job, it can be tempting to throw your hat into the ring for any job that you have the slightest interest in or potential of landing – even if it’s not the best … Continue reading Why Your Resume Shouldn’t Be ‘One-Size-Fits-All’
Turn Your Billable Service Company Into a Profit Machine with the Power of BI
Rob Wood — October 5, 2017 — October 5, 2017 Clker-Free-Vector-Images / Pixabay Services companies have an incredible opportunity for growth via the power of Business Intelligence (BI). With a financial model based on billable hours, the ability to analyze not only a client’s billing details, but all associated costs required to maintain that customer … Continue reading Turn Your Billable Service Company Into a Profit Machine with the Power of BI
Examples of Purpose-Driven Marketing and Social Media Activism Done Right
Emily Ferrall — October 5, 2017 — October 5, 2017 geralt / Pixabay In the age of social media dominance, many companies are utilizing a tactic known as purpose-driven marketing to go beyond just selling their product and help promote issues that benefit their industries as a whole. Purpose-driven marketing, to put it simply, is … Continue reading Examples of Purpose-Driven Marketing and Social Media Activism Done Right
20 Simple Reasons Your Top Performers Quit
George Dickson — October 5, 2017 — October 5, 2017 Losing a top performer hurts, and it’s an increasingly common issue in the modern workforce. A study by SAP and Oxford Economics revealed that one in five high performers are likely to leave their jobs within the next six months — and less than half … Continue reading 20 Simple Reasons Your Top Performers Quit
Will chatbots become part of the consumer search experience?
Recently, Bing has been experimenting with a chatbot feature directly in search results. Columnist David Freeman discusses how this shift could impact marketers. David Freeman on October 5, 2017 When thinking about the future of organic search, common considerations include the impending mobile-first index, machine learning, AI, natural language processing, voice search, site speed, … Continue reading Will chatbots become part of the consumer search experience?
Money Management Advice for First Time Entrepreneurs
Renzo Costarella — October 5, 2017 — October 5, 2017 Olichel / Pixabay The term entrepreneur is thrown around a lot these days. As it should be. More and more individuals are moving away from the typical nine to five workforce and carving their own path in life. Entrepreneurship is fun but it’s far from … Continue reading Money Management Advice for First Time Entrepreneurs